Melbourne Web Sites and Marketing
Are you tired of web site builders who don’t understand you?
Need someone who will actually LISTEN to what you need, what your business needs, what your customers need?
You need someone who has enough actual real-life experience building web sites and running an online business to be able to help you through the tricky bits, and advise you on what is possible.
Someone who will totally blow your mind with ideas about what can be done. Ideas you have never heard of. More importantly, ideas that your COMPETITORS have never heard of.
Here at Gecko Gully, the team is lead by Christine F. Abela, who has many years of experience creating web sites for small businesses like yours. She has specialised in sites for craft businesses, but brings her gentle down-to-earth approach to all her client relationships.
Christine is “there” for you, not only when designing your website but support after. She actually listens to what you want on your website and either explains why something is the way it is, or changes things to the way you want. Her advice is invaluable and her video support is fantastic because you can refer to it over and over.
Christine is more than just a web developer. She continually educates herself in the online trends and developments and communicates exceptionally well with her clients. She has a sound knowledge of marketing and combines this with her technical knowledge to give you a chance in the web game !
A Gecko Gully website is like having the best of both worlds; it gives you 100% of the control and allows you to post and remove things instantly, yet at the same time you have a master behind the scenes who can fix your problems and makes sure your site continues to operate at peak performance. By far, the best choice I ever made. The service is superb and it gives me such peace of mind to know that when I scream “HELP” that Christine is there to make it right again.
Christine doesn’t talk Geek. You will be able to understand her. And she will be able to understand you, and your business. She knows that you need to be shown how to do things online, that it doesn’t come naturally to everyone. This is why she has made LOTS of videos to explain various things you might need to know about how your web site works.
She also provides you with high-quality professionally-made videos that explain in more detail the general areas of running an online site, like this one…
Gecko Gully is heavily into educating people how to better run their online business. Check out the blog posts (links on the right), which are sourced from the very best online authorities. Or subscribe to the mailing list (top right) to be sent a digest of these posts by email every week.
Christine even wrote a best-selling book called Selling Craft Online, written in easy-to-understand terms, to help craft businesses better understand how to sell on the internet. It has had over 4000 downloads, and over 40 glowing reviews saying how easy it is to understand, not just for craft businesses. Now, wouldn’t YOU like an expert like that on your team?
Speaking of team, you don’t just get to work with Christine. The Gecko Gully team is expanding to include a designer, a sales person, and a copywriter. It has taken quite some time to gather these professionals together, and the team will be expanded further as needed. You will always be looked after!
The services on offer at Gecko Gully don’t just include web sites. SEO (getting found on Google), mailing list management, publicity, social media, SMS marketing – the list goes on. The experience on the team is so great that whatever tools are needed to meet YOUR business goals – we can build.
Want to know more? Great! Check out the Portfolio pages (links at top of the page) to see what we have already built. Then, if you like what you see, head on over to the Website Worksheet page and let’s get the ball rolling.
OK, technical stuff time. If you want to be able to change where you send people when they click on a link, you might want to use a URL redirect. For example, you might be promoting product A on your web site (or in a press release, or wherever) but that product becomes no longer available, so you want to switch to promoting a similar product, product B.
By setting up a redirect URL at the start, which sends people to product A, you can later easily switch it to redirecting to product B.
There is an excellent article on the SEOMoz site about redirects. Here is an excerpt:
The first common example of this takes place with a simple scenario: a URL that needs to redirect to another address permanently.
There are multiple options for doing this, but in general, the 301 redirect is preferable for both users and search engines. Serving a 301 indicates to both browsers and search engine bots that the page has moved permanently. Search engines interpret this to mean that not only has the page changed location, but that the content—or an updated version of it—can be found at the new URL. The engines will carry any link weighting from the original page to the new URL, as below.
Be aware that when moving a page from one URL to another, the search engines will take some time to discover the 301, recognize it, and credit the new page with the rankings and trust of its predecessor. This process can be lengthier if search engine spiders rarely visit the given web page, or if the new URL doesn’t properly resolve.
Other options for redirection, like 302s and meta refreshes, are poor substitutes, as they generally will not pass the rankings and search engine value like a 301 redirect will. The only time these redirects are good alternatives is if a webmaster purposefully doesn’t want to pass link juice from the old page to the new.
Transferring content becomes more complex when an entire site changes its domain or when content moves from one domain to another. Due to abuse by spammers and suspicion by the search engines, 301s between domains sometimes require more time to be properly spidered and counted.