A built-in target audience

A visiting customer is taken on a tour of a latex products factory by the factory’s marketing manager.

At the first stop, he’s shown the machine that manufactures baby-bottle nipples. The machine makes a loud hiss-pop! noise.

“The hiss is the rubber being injected into the mold,” explains the marketer. “The popping sound is a needle poking a hole in the end of the nipple.”

Later, the tour reaches the part of the factory where condoms are manufactured.

The machine makes a noise: “Hiss. Hiss. Hiss. Hiss-pop!”

“Wait a minute!” says the customer. “I understand what the ‘hiss, hiss,’ is, but what’s that ‘pop!’ every so often?”

“Oh, it’s just the same as in the baby-bottle nipple machine,” says the guide. “It pokes a hole in every fourth condom.”

“Well, that can’t be good for the condoms!”

“Yeah, but it’s great for the baby-bottle nipple business!”