“Stephen Hawking Dead”? A Good Example of a Bad Headline

I was browsing round the internet earlier today, as you do, and I came across blog site nexopia.com .

Nothing particularly amazing there, but one headline did stand out…

stephen hawking dead

Stephen Hawking Dead!!  Really?

Of course, the full headline should be read as “Stephen Hawking and Elon Musk are Dead Serious about Killer Robot Revolution”.  Not that they are dead, and that the reason is because they were serious about a Killer Robot Revolution (whatever that is).

This raised a couple of questions.  I wonder if this was just an unfortunate mistake, or whether the copywriter wanted to include as much emotional impact as possible in their headline.

The lesson here is to be careful to check how your headline or other content will appear when published.  Otherwise this could be interpreted as an attempt to rank for a keyword search that is not exactly white-hat SEO.