Are you tired of web site builders who don’t understand you? Looking for Canterbury NZ WebSites, SEO and Marketing?
Do you need someone who will actually LISTEN to what you need, what your business needs, what your customers need?
You need someone who has enough actual real-life experience building and ranking web sites and running an online business to be able to help you through the tricky bits, and advise you on what is possible.
Relocated home to Canterbury NZ, after many years of experience in Australia, and ready to bring all this to your small business wherever you are in the world. And now expanded to have bases in North Canterbury (Cheviot), Central Canterbury (Christchurch) and South Canterbury (Timaru), so we really do have Canterbury SEO covered!
Someone who will totally blow your mind with ideas about what can be done. Ideas you have never heard of. More importantly, ideas that your COMPETITORS have never heard of.
Here at Gecko Gully, the team is lead by Christine F. Abela, who has many years of experience creating web sites for small businesses like yours. She has specialised in sites for craft businesses, but brings her gentle down-to-earth approach to all her client relationships.
Your system has given me the knowledge to be able to have a website where I can add products by myself. I know you are there in the background ready to back me up when I need the help. Thanks for taking the time to make the educational videos where simple clear explanations make my journey possible.
Christine’s service and expertise has been essential in establishing and maintaining our web presence. She understands our business and has been vital in giving us peace of mind. Thanks once again!
Christine has been a Godsend for me, She has always helped me out when websites are having problems and in such a way that I do not feel stupid in asking naive questions. I have learnt a great deal over the years from her vast knowledge of the internet and her extreme patience with this little old biddy.
How SEO Works and Creating SEO Goals – A Short SEO Course, Lesson 1
Welcome to part one of this ten-part course about search engine optimization, or SEO. You probably know something about SEO already. But even if you don’t, if you follow along with each lesson and take the steps suggested, you’re going to see a great improvement in traffic from your audience.
A Search Engine’s Purpose
The purpose of a search engine like Google, Bing, Yahoo, and others, is to deliver relevant content to their audience based on their search. In the old days of the internet, this was not done very well. For example, if you went online and looked for a word like “jugs” and you meant ceramic jugs, you would end up with a long list of porn sites to weed through.
That wasn’t what the audience wanted at all, so search engines had to figure out how to better show their audience what they really wanted. They created algorithms that were designed to crawl the web to locate the best content for their users. That’s how SEO became so important. SEO helps you let the search engines know that your content is authoritative, well-written, and targeted.
Today, Google and other search engines make it their mission to deliver the best, highest quality content to their users that they can. Sadly, there is a lot of trash on the internet, so this not an easy job. Due to this, you can use SEO to ensure that search engines show your website as a choice when a customer searches for information related to your niche. In many ways, SEO is just a way to ensure that people find you, so that you can grow your traffic and your business.
Create Your SEO Goals
Now that you know what search engines are for and why SEO exists, it’s time to determine your goals for SEO. That’s the best way to start so that you can go through your website and fix any issues that are impeding your efforts to get targeted traffic to your website.
So first, to set your SEO goals, determine your strategic SEO objective. Here are some examples:
* Increase organic search visibility by 40% within 4 months
* Increase inbound links by 30% within 6 months
* Increase targeted traffic by 50% within 12 months
* Increase lead captures (email list) by 25% within 12 months
These are just examples, and your numbers will be different based on the time you have to spend on the project. As you see, to accomplish creating these goals you need to know where you stand now. So, before you go further with this, take a look at where you are now so that you know what numbers you’re starting with as you audit your SEO throughout this 10-part eCourse.
Next time, we’ll talk more about technical information surrounding SEO and how you can use technology to make your job easier, faster, and more efficient.