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Custom Website Builds that Capture Your Brand Essence

Welcome to Gecko Gully What We Do

Wordpress Website Design

Christine Abela has been building websites for clients since the early 1990s, using a variety of systems. She now almost exclusively uses WordPress, which is the most widely used Content Management System on the internet today.

Over the last 35 years, she has built thousands of websites, including simple information sites, blogs, and eCommerce (shopping cart) sites. Having been a programmer since the early 1980s, Christine can also develop additional software if required, such as plugins.

Content Creation and SEO (Search Engine Optimisation)

Christine Abela is a strong believer in content marketing, also known as inbound marketing. This approach involves using the content on a website to position the business owner as an authority in their field, and attract visitors to the website from search engines such as Google. It is one form of Search Engine Optimisation, or SEO, which aims to get a website to rank higher on Google.

Christine employs a combination of old-fashioned research, AI, and human writing to create a great deal of content for her clients’ websites. They approve all content before it appears on their site as a blog post.

Content Syndication

Once a blog post has been published, Christine uses software that she helped create to select sentences from the blog post, and schedules multiple posts to appear on social media over the next 12 months. The main social media sites she uses are Facebook, LinkedIn, and Google Business Profile. Christine can also help to set up and optimise these platforms if they are not already being used.

Video Creation and SEO

Christine Abela can create and voice (if desired) a video of the blog post, and upload it to YouTube. As a trained voiceover artist, she has produced many videos for clients. Christine is highly skilled at getting videos to rank on Google. Additionally, these videos can be added to the social media platforms.

GeckoChat (coming August 2024)

GeckoChat (coming August 2024)

Gecko Gully has partnered with a USA company to provide a CRM (Customer Relationship Management) system that includes text messaging. This system offers a wide range of applications, one of the most popular being List Reactivation. With this feature, you load a list of leads you wish to follow up with into the system, and it sends out a text (SMS) message to each lead, inviting them to get in touch (the offer is crafted together). This initiates a conversation between the prospect and the system, driven by AI. You train the AI to respond to the most commonly asked questions. The system then leads the conversation towards booking a service or call, or it may prompt the prospect to ask you to call them. This ensures you are only dealing with hot, qualified leads.

There are a lot of other ways this can be used. Ideal businesses for this would be companies that do regular repeat services for people (medical, beauty, home services, etc). Or those that have a list of people who have enquired through a previous publicity campaign but who were not followed up with, or perhaps need to be followed up again.

This CRM service is versatile and can be ideal for businesses that require regular repeat services for clients (such as medical, beauty, home services, etc.), or those that have a list of people who enquired through a previous publicity campaign but were not followed up with, or perhaps need to be followed up again. The CRM service can be available as a stand-alone option without any of the other services, or in combination with them.

Business Consulting - Business Success Programme

This is Oxygen8’s flagship business consulting programme, designed to help small business owners grow their businesses.

Before working together, Christine Abela offers two meetings, each about an hour in length.  By Zoom anywhere in the world, or in person in South Canterbury, New Zealand.. In the first meeting, she discusses the challenges the business owner is facing, to determine whether there is scope for them to work together.

In the second meeting, Christine asks the business owner 66 questions about their business. They rate themselves from 1 to 5, depending on how they feel their business is doing compared with an ideal business. The answers are entered into a spreadsheet, along with the annual turnover, cost of goods sold, expenses, and wages. The spreadsheet calculates a “profit leakage” figure which shows, theoretically, how much more profit the business owner could make if they improved all the 1, 2, 3, and 4 answers up to 5. All 66 of these questions cover areas that Christine can assist with through the Business Success Programme.

Why Choose Gecko Gully With over 20 years of international experience and a deep technical background, Christine Abela and the team offer solutions that go beyond ordinary.

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Experienced and Innovative: Draw on our over 20 years of global expertise as you navigate the complexities of the digital world. Our approach combines tried-and-true methods with innovative solutions tailored to fit your business’s unique challenges and opportunities.

 

Tech Savvy and Creative Insight: Benefit from a leader who is not only a seasoned programmer but also a creative thinker. This allows for solutions that are both technically sound and imaginatively rich, ensuring your business stands out in the digital landscape.

 

Business Acumen: As a business consultant, Christine doesn’t just examine the technical aspects; she understands your business as a whole. This means developing strategies that improve your online presence and align perfectly with your business goals, fostering growth and customer connection.

 

Personalised Attention: At Gecko Gully, you’re not just another client. Christine’s commitment to personal service means your business receives focused attention and bespoke solutions that large agencies can’t match.

 

Karen, Teddy Bears On Main

Christine is such a professional to work with and really knows her stuff. So glad I have a web designer I can rely on and depend upon.

Karen
Teddy Bears On Main

Gill, Applegate Cottage Quilts

Your system has given me the knowledge to be able to have a website where I can add products by myself. I know you are there in the background ready to back me up when I need the help. Thanks for taking the time to make the educational videos where simple clear explanations make my journey possible.

Gill
Applegate Cottage Quilts

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Contact Us

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Frequently Asked Questions Yes, we actually tell you what you want to know...

Boost Your Business with an Optimised Google Business Profile

Google is the most popular search engine in the world, and it’s no surprise that businesses want to optimise their presence on this platform. One way to do so is by creating a Google Business Profile, which can help you reach potential customers, build brand awareness, and increase sales. In this blog post, we will discuss everything you need to know about optimising your Google Business Profile.

Introduction to Google Business Profile

A Google Business Profile is a free tool that allows businesses to manage their online presence across multiple Google platforms such as Search, Maps, and Reviews. By creating a profile, businesses can provide users with important information such as location, hours of operation, contact details, and more. Additionally, businesses can use features like Posts, Offers, and Events to engage with customers and drive traffic to their website or physical store.

Optimizing Your Google Business Profile

To make sure your Google Business Profile stands out from competitors’, there are several steps you should take to optimize it:

  1. Claim your listing: If you haven’t already done so, claim your business listing on Google My Business. This will allow you to control what appears on your profile and ensure that all information is accurate.
  2. Complete your profile: Fill out every section of your profile, including description, categories, services, and products. Use high-quality images and videos to showcase your business and its offerings.
  3. Choose the right category: Select the appropriate category for your business, as this will affect how it appears in searches and maps. Make sure to choose the most specific category possible to improve visibility.
  4. Build positive reviews: Positive reviews can boost your credibility and attract new customers. Encourage satisfied clients to leave feedback on your Google Business Profile, and respond promptly to negative comments to address any issues.
  5. Engage with customers: Utilize features like Posts, Offers, and Events to keep customers engaged and informed about your latest promotions, events, and news.

Setting Up a Google Business Profile

If you don’t have a Google Business Profile yet, setting one up is easy! Here are the steps:

  1. Go to google.com/business and sign in with your Google account.
  2. Enter your business name and location, and click “Get Started.”
  3. Follow the prompts to verify your business ownership, either through email, phone, or mail.
  4. Once verified, complete your profile as described above.

Local Marketing with Google Business Profile

In addition to improving your online presence, a well-optimized Google Business Profile can also help with local marketing efforts. Here are some ways to leverage your profile for better results:

  1. Add local keywords: Include relevant local keywords in your profile descriptions and tags to improve visibility in local searches.
  2. Provide detailed information: Ensure that your opening hours, contact information, and other essential details are accurately listed on your profile.
  3. Respond to customer reviews: Address both positive and negative reviews promptly to demonstrate good customer service and build trust within your community.
  4. Always add updates, at least weekly.  Not having updates is like having a Facebook page with no posts.

Conclusion

Creating an optimized Google Business Profile can be a powerful tool for growing your business and reaching new customers. By following these tips and utilizing all available features, you can stand out from competitors and build a strong online presence.