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Custom Website Builds that Capture Your Brand Essence

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Welcome to Gecko Gully What We Do

Wordpress Website Design

Christine Abela has been building websites for clients since the early 1990s, using a variety of systems. She now almost exclusively uses WordPress, which is the most widely used Content Management System on the internet today.

Over the last 35 years, she has built thousands of websites, including simple information sites, blogs, and eCommerce (shopping cart) sites. Having been a programmer since the early 1980s, Christine can also develop additional software if required, such as plugins.

Content Creation and SEO (Search Engine Optimisation)

Christine Abela is a strong believer in content marketing, also known as inbound marketing. This approach involves using the content on a website to position the business owner as an authority in their field, and attract visitors to the website from search engines such as Google. It is one form of Search Engine Optimisation, or SEO, which aims to get a website to rank higher on Google.

Christine employs a combination of old-fashioned research, AI, and human writing to create a great deal of content for her clients’ websites. They approve all content before it appears on their site as a blog post.

Content Syndication

Once a blog post has been published, Christine uses software that she helped create to select sentences from the blog post, and schedules multiple posts to appear on social media over the next 12 months. The main social media sites she uses are Facebook, LinkedIn, and Google Business Profile. Christine can also help to set up and optimise these platforms if they are not already being used.

Video Creation and SEO

Christine Abela can create and voice (if desired) a video of the blog post, and upload it to YouTube. As a trained voiceover artist, she has produced many videos for clients. Christine is highly skilled at getting videos to rank on Google. Additionally, these videos can be added to the social media platforms.

Business Consulting - Business Success Programme

This is Oxygen8’s flagship business consulting programme, designed to help small business owners grow their businesses.

Before working together, Christine Abela offers two meetings, each about an hour in length.  By Zoom anywhere in the world, or in person in South Canterbury, New Zealand.. In the first meeting, she discusses the challenges the business owner is facing, to determine whether there is scope for them to work together.

In the second meeting, Christine asks the business owner 66 questions about their business. They rate themselves from 1 to 5, depending on how they feel their business is doing compared with an ideal business. The answers are entered into a spreadsheet, along with the annual turnover, cost of goods sold, expenses, and wages. The spreadsheet calculates a “profit leakage” figure which shows, theoretically, how much more profit the business owner could make if they improved all the 1, 2, 3, and 4 answers up to 5. All 66 of these questions cover areas that Christine can assist with through the Business Success Programme.

Why Choose Gecko Gully With over 20 years of international experience and a deep technical background, Christine Abela and the team offer solutions that go beyond ordinary.

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Experienced and Innovative: Draw on our over 20 years of global expertise as you navigate the complexities of the digital world. Our approach combines tried-and-true methods with innovative solutions tailored to fit your business’s unique challenges and opportunities.

 

Tech Savvy and Creative Insight: Benefit from a leader who is not only a seasoned programmer but also a creative thinker. This allows for solutions that are both technically sound and imaginatively rich, ensuring your business stands out in the digital landscape.

 

Business Acumen: As a business consultant, Christine doesn’t just examine the technical aspects; she understands your business as a whole. This means developing strategies that improve your online presence and align perfectly with your business goals, fostering growth and customer connection.

 

Personalised Attention: At Gecko Gully, you’re not just another client. Christine’s commitment to personal service means your business receives focused attention and bespoke solutions that large agencies can’t match.

 

Gill, Applegate Cottage Quilts

Your system has given me the knowledge to be able to have a website where I can add products by myself. I know you are there in the background ready to back me up when I need the help. Thanks for taking the time to make the educational videos where simple clear explanations make my journey possible.

Gill
Applegate Cottage Quilts

Richard

Christine supported our company during a stressful time in and as an intergenerational family business provided clarity and support in what was an exceedingly emotional time within the business combined with the fluctuating and fluid business environment.

We would highly recommend Christine’s services to a business in a similar situation.

Richard
Business owner, Canterbury NZ

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Contact Us

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Frequently Asked Questions Yes, we actually tell you what you want to know...

How to use Local Business Content Strategy to Become the Top Choice in Your Area

Want to Be the “Go-To” in Your Area? Here’s the Secret: Teach the Internet Who You Are

If you’ve been in business for more than a week, someone’s probably told you to “do some SEO.” Usually followed by vague talk about keywords, blogs, or maybe paying someone’s cousin to set up a few dodgy backlinks.

But here’s the shift no one’s talking about loudly enough: SEO isn’t just about Google anymore.

These days, potential customers are asking ChatGPT, Meta AI, or even Grok where to find the best plumber, accountant, dog groomer, or electrician in their area. And these AI tools aren’t giving a list of ten blue links. They’re giving a straight answer, often naming specific businesses.

So the question is – is yours one of them?

Start With a Bit of Snooping

Go to ChatGPT and ask, “Who’s the best [your service] in [your area]?” See what comes up.

Then ask it how it chose that business. Ask what it looked at. And ask what you’d need to do to get recommended next time.

Chances are, you’ll get an answer that sounds like this:

  • It looked at your website.
  • It checked out your Google Business Profile, and probably a few others like Yelp or Facebook.
  • It noted whether you had reviews, how recent they were, and how consistent your information was across platforms.
  • It evaluated whether you seemed legit or half-asleep online.

And yes, it looked at your content.

AI Has a Long Memory

These tools aren’t just reading your website like a school report. They’re looking for patterns. They notice if your business shows up again and again, saying smart things, answering practical questions, helping people understand what you do and how to choose someone good.

If you’re putting out content regularly, especially the kind that answers real customer questions, you become the business the AI starts to trust. Not because you’re the loudest. But because you’re the most helpful and the most consistent.

What Kind of Content?

The stuff people search for. Things like:

  • “How much does it cost to paint a 3-bedroom house in Christchurch?”
  • “Why does my heat pump smell funny?”
  • “When should I replace my hot water cylinder?”
  • “How do I choose a good landscape designer?”

These aren’t marketing slogans. They’re real questions real people type into search engines or ask AI tools. If your content answers them, you show up. If it doesn’t, you won’t.

This Isn’t a Fancy Marketing Strategy

This is about becoming the business everyone in your area knows to go to. And AI is now the shortcut for how that knowledge gets passed around.

You don’t need to go viral. You don’t need a film crew. You need to continue providing practical answers to the questions your customers are already asking. Written, spoken, filmed – it all helps.

Do that, and next time someone asks, “Who’s the best around here?” – the answer will be you.