Are you tired of web site builders who don’t understand you? Looking for Canterbury NZ WebSites, SEO and Marketing?
Do you need someone who will actually LISTEN to what you need, what your business needs, what your customers need?
You need someone who has enough actual real-life experience building and ranking web sites and running an online business to be able to help you through the tricky bits, and advise you on what is possible.
Relocated home to Canterbury NZ, after many years of experience in Australia, and ready to bring all this to your small business wherever you are in the world. And now expanded to have bases in North Canterbury (Cheviot), Central Canterbury (Christchurch) and South Canterbury (Timaru), so we really do have Canterbury SEO covered!
Someone who will totally blow your mind with ideas about what can be done. Ideas you have never heard of. More importantly, ideas that your COMPETITORS have never heard of.
Here at Gecko Gully, the team is lead by Christine F. Abela, who has many years of experience creating web sites for small businesses like yours. She has specialised in sites for craft businesses, but brings her gentle down-to-earth approach to all her client relationships.
Not only have you set up a great website for my business, but the follow-up support and service is excellent. The helpful tips for self-improvement of the website and business in general are much appreciated. I highly recommend Christine and Gecko Gully Websites.
Your system has given me the knowledge to be able to have a website where I can add products by myself. I know you are there in the background ready to back me up when I need the help. Thanks for taking the time to make the educational videos where simple clear explanations make my journey possible.
Christine’s service and expertise has been essential in establishing and maintaining our web presence. She understands our business and has been vital in giving us peace of mind. Thanks once again!
Tracking your progress – A Short SEO Course, Lesson 10
We’ve covered a lot and are now at the end of this course. If you’ve taken your time to go through each step thoroughly, you may even begin to see results by the time you get to this point. Certainly, you will notice a huge difference within a month to 90 days of implementing a solid SEO strategy. But, the only way you’ll know for sure is if you track your progress.
The best way to do this is to create a spreadsheet based on the goals you set for the SEO work you’re doing. Enter your starting numbers, then periodically update the numbers so you can see if what you’re doing is causing you to receive more traffic, get more sign-ups, and make more sales.
Use Google Analytics to find the information.
Show Search Engine Traffic
You should get more traffic quickly if you’re using these methods, once you start sharing on social media. But, be patient; it can take some time depending on how much work you needed to do. When you’re studying Google Analytics, always look deeper.
Are you getting more search engine traffic and more referral traffic? And what about direct traffic? Sometimes people will learn about you while reading something, remember the domain name and type it in directly. SEO can cause everything to go up but for true organic SEO, the results will come from search traffic. Search traffic is directly related to someone searching certain terms in a search engine and then clicking to go to your website.
Show Your Most Popular Content
What is your most popular content today compared to what it was before? Can you figure out why? How about comments? Are you getting more comments now that you’re actively focused on SEO? How can you use these comments to get more content ideas? Be sure to comment back to people who do post a comment.
Show Your Goals
If you set goals within Google Analytics, how are they working out? Are you meeting your goals? If not, why not? Can you identify anything wrong that you can fix to improve?
Check for Duplicate Content Issues
Using a service like Copyscape.com, make sure no one is stealing your content and that you don’t have duplicate content issues outside of your site. You should no longer have duplicate content issues within your site if you fixed the problems with internal duplicate content mentioned earlier, by updating descriptions, not using the same keyword on more than one page, and so forth.
Check All Your Goals
If you made a goal, check it to compare with where you started and where you are now. From increased newsletter subscriptions to more sales, it all matters. If you set a goal, always check the numbers to ensure that you really are making progress. You may discover that some things aren’t working with your audience – if so, stop doing them. You’ll find others that work better, so do more of them.
By following these ten steps to audit and improve your SEO, you’ll enable yourself to provide better service to your audience and attract more of them to your solutions. After all, since search engines have a goal of sending just the right content to the right audience member, by improving your SEO you’ll also be improving the service you provide to your audience. That’s a win-win for everyone.