Are you tired of business consultants and web site builders who don’t understand you? Looking for Canterbury NZ WebSites, SEO, Business Consulting and Marketing?
Do you need someone who will actually LISTEN to what you need, what your business needs, what your customers need?
You need someone who has enough actual real-life experience building and ranking web sites and running businesses to be able to help you through the tricky bits, and advise you on what is possible.
Relocated home to Canterbury NZ, after many years of experience in Australia, and ready to bring all this to your small business wherever you are in the world. And now expanded to have bases in North Canterbury (Cheviot), Central Canterbury (Christchurch) and South Canterbury (Timaru), so we really do have Canterbury small businesses covered!
Someone who will totally blow your mind with ideas about what can be done. Ideas you have never heard of. More importantly, ideas that your COMPETITORS have never heard of.
And now, we have teamed up with Oxygen8, an innovative New Zealand company, to bring you the Business Success Programme.
Here at Gecko Gully, the team is lead by Christine F. Abela, who has many years of experience creating web sites for small businesses like yours. She has specialised in sites for craft businesses, but brings her gentle down-to-earth approach to all her client relationships.
Christine has been a Godsend for me, She has always helped me out when websites are having problems and in such a way that I do not feel stupid in asking naive questions. I have learnt a great deal over the years from her vast knowledge of the internet and her extreme patience with this little old biddy.
My Gecko Gully website is the best thing I have ever done for my business. Prompt, efficient, friendly, reliable service keep things humming and business flowing.
Working with Oxygen8 has had a hugely positive impact on the way we do business. We are now doing things properly so that we can build our business with confidence. Everyone in business should have a Business Success Partner to ensure that they are working on their business, not just in their business.
3 Elements That Make Your Ad Successful
When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, people rarely buy because they need… they buy because they want to experience the feeling that comes with buying. Let’s talk about 3 Elements That Make Your Ad Successful.
We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we’re totally honest we’ll have to admit that we could’ve got by without it. What does this mean to your advertising campaign?
1. State The Benefits Of Your Product or Service
Capitalize on the ways a customer will improve his lifestyle by making the purchase. Will he increase his own business profits by 50 percent? Say so in the opening statement of your sales letter, or at the top of your Web page.
Don’t obsess with the features of the product itself or your credibility. Frankly, customers could care less. Let’s face it… they’re a bit selfish when it comes to dishing out their hard earned money. All they want to know is what’s in it for them.
2. Paint Word Pictures That Let Them Experience the Benefits
“Wake up tomorrow, with no boss! You can spend the day with your family or on the golf course… there’s nobody to tell you what to do.”
A Marketer may want his audience to feel the freedom of having no one to answer to if they become successful in the business. He’ll dramatize that desire, and put the listener in the seat to inspire it to take hold until the listener is ready to sign up and get started. This is another way to make your ad successful.
3. Inspire Immediate Action to Make Your Ad Successful
Hey, let’s face it… the longer a customer delays, the greater the chances he’ll never take the plunge. Don’t let him off the hook that easily!
Set a deadline. Put on the pressure to buy now, or miss out on the deal. Chances are pretty good that the procrastinator will get with it just to save a few bucks.
What about your sales materials? Have you taken a good look at the things you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.