Advances in Artificial Intelligence
Latest advances in Artificial Intelligence, from machine learning to robotics & NLP. Ethical implications of this rapidly evolving technology.
Latest advances in Artificial Intelligence, from machine learning to robotics & NLP. Ethical implications of this rapidly evolving technology.
What is AI? Key areas of Artificial Intelligence (AI), from machine learning to robotics, shaping the future of technology and innovation.
How to analyse online presence for a business. A checklist of what to look out for.
If you set goals within Google Analytics, how are they working out? Are you meeting your goals? If not, why not? Can you identify anything to improve?
How to really bump up conversions through marketing and promotion. Marketing and promoting are important to ensure that you meet the goals you set.
When you’ve developed your website using the SEO practices in this Course, you’ll have a fast-loading, responsive, compelling website for your audience.
Link building is both linking within your site to your own content (internal linking), & building links from outside your site to your site (backlinks).
Your website must deliver compelling, targeted, well-developed content to stay popular, get people on your email list, and get visitors to become customers.
If your users feel listened to, you’ll build brand loyalty, attract more customers, and earn more revenue. It helps to use technology to test your site.
Why you need to be very specific when it comes to choosing keywords so that you can measure how each keyword is performing.
These technical aspects are important to know so that you can structure your site to be SEO friendly.
What is the purpose of a search engine like Google? And how to set your SEO goals and determine your strategic SEO objective.
Otimização de Motor de Busca [svpGlobalVideo v=2] Imagine por um minuto que você é um bibliotecário, mas um especial. Você é responsável por todos os livros do mundo. As pessoas dependem de você todos os dias para encontrar o livro que procuram. Como fazer isso? Você precisa de um sistema. Você tem que saber o […]
I am not a website designer. I build systems that will improve your business. Here is what you need to know.
3 Elements That Make Your Ad Successful: State the benefits of your product or service, paint word pictures, and inspire immediate action.
Get just one referral from each of your clients, and over the next 60 days you’ll double your client base! How to supercharge your referrals.
[svpGlobalVideo v=3] What is SEO? 假設您是圖書管理員 不是普通的那種 您管理全世界的每一本書 大家每天都要靠您 找尋他們需要的那本書 您要怎麼辦? 您需要完善的系統 才知道每本書裡面有什麼 以及書本之間的關聯 您的系統需要容納很多資訊 才能向諮詢者提供最佳答案 這一點也不容易 像Google和Bing等搜尋器 就是網路的圖書管理員 他們的系統 會從網路上每一頁收集資訊 來幫助我們找尋所需的資料 每一個搜尋器都有其秘密方式 稱為演算 這一步是要把所有資訊 轉為有用的搜尋結果 如果您有自己的網站 搜尋結果就很重要 您的網頁評級越高 就越多人能找到您 評級高的關鍵在於 確保您的網站… …含有搜尋器演算時所需的一切 這叫做搜尋器優化,SEO 由此所見,多數重點 都是我們所知的 我們來看看 首先,字詞很重要 搜尋器會點算 網路上每一個字 假如有人搜尋「修皮鞋」 搜尋器就會篩選結果 只剩下那些… …關於這些字的網頁 第二、標題很重要 網路上每一頁都有正式的標題 以代碼形式存在 所以您可能從沒看過 搜尋器很注意網頁標題 因為標題就像書名 往往是網頁的摘要 第三,與網站的鏈接很重要 一個網頁與另一頁有鏈接 通常都是為了推薦 告訴讀者: […]
How content marketing bridges the gap between SEO vs social media for strong business growth and sales results.
Effective strategies to enhance engagement with your content. Unlock the secrets to making your content more engaging with our expert tips.
To succeed in content marketing, prioritize personalized experiences, create helpful content, optimize for SEO, leverage content syndication.
There are lots of places you can get free RSS feeds, and you can use tools to get the information from them onto your social media accounts, automatically or manually.
PLR, or Private Label Rights, is material that you can buy (or is sometimes free), including articles, ebooks and videos. It is intended for re-publication on your own site. Free PLR is perfect for so many reasons and now you can grab quality content to check out, use and even make a little money from. […]
Duplicate Content is a tricky subject. In this blog post, Sean Mize explains his position on duplicate content in blog posts and other internet content areas, giving his opinion on what is OK and what isn’t. Source: http://infobusinessuniversity.com/contentmarketing/duplicatecontent [svpVideo v=1]
Whatever you use your blog for, I know one thing is true – you can always use more traffic. And if your funnels are set up correctly, the more traffic you receive the more sales you should get. So how can you increase the popularity – and thus the traffic – of your blog? Here […]
Press releases have become more versatile than ever before especially in today’s social marketing scene. They’ve obviously been around for a long time but apart from the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits. Let’s take more […]
Approximately 5.5 million gigabites of content is shared daily through social media and email. Want to grab a piece of that viral pie? Here are 5 tips to help get your content moving into new hands and seen by new eyeballs: Use Great Headlines. This one’s a no brainer, yet it’s the biggest mistake marketers […]
Slideshare gets about 78 million visitors a month and has an Alexa Rank of 123. It’s possible for even the little marketer to get featured if your presentation is good enough. Plus the competition for eyeballs isn’t all that great, which means you can get lots of traffic. In fact, as I’m writing this, I […]
I was browsing round the internet earlier today, as you do, and I came across blog site nexopia.com . Nothing particularly amazing there, but one headline did stand out… Stephen Hawking Dead!! Really? Of course, the full headline should be read as “Stephen Hawking and Elon Musk are Dead Serious about Killer Robot Revolution”. Not […]
Recently I saw an old Cosmopolitan Magazine from over 10 years ago. Curious, I looked inside and there I found a large 36 page pullout booklet on astrology. Now before you roll your eyes, stay with me a moment. Intrigued by my discovery, I started paging through and realized I was holding what could potentially […]
Whether you’re solving a problem, writing a blog post, crafting a review or creating your next product, creativity is one of your best tools for getting the job done with finesse and style. With that in mind, here are 17 methods anyone can use to become more creative: Free write – this is where you […]
“Deprecated” means a particular function of php, used by CubeCart, is no longer available. In this case, the functions are ereg, eregi and eregi_replace.
By querying Google to find websites that were “Powered by CubeCart”, an astute hacker can find a shopping list of websites that they can get access to.
Back in the first decade of this century, a system called CubeCart was developed that was pretty revolutionary at the time. It worked really well for those wanting to build a simple-to-use but comprehensive eCommerce website. Over the years it grew and changed, with V3 being the first popular CubeCart version. It is now up […]
If you are running a CubeCart V3 or V4 site (or earlier), and your web hosting company has upgraded to php version 7 (or later), your website simply won’t work any more. Ever. You need to read this post about CubeCart V3 and V4 End Of Life. If this is not the problem you are […]
Don’t say I didn’t warn you. Your CubeCart site is dead. REALLY dead. Back in 2007 I was building CubeCart sites. CubeCart was (then) pretty good. I had the free version, V3, and because I am a programmer I pulled it apart, worked out what it could do, and made a ton of changes to […]
Every month, Volusion assembles a cross-functional team of marketing professionals to evaluate a Volusion store and provide recommendations for boosting their online success. In this round, our team reviewed Fiddlesticks, an online boutique that features adorable children’s clothing. Although Fiddlesticks has a terrific product offering, their store isn’t getting as much traffic or sales as […]
Learning by example is one of the best ways to progress in your craft. In this article, I present five inspiring ecommerce shops built with WooCommerce on WordPress. Each shop has unique products, and a different lesson to help you with future projects. WooCommerce is quickly becoming the most popular WordPress ecommerce plugin. Blue Star Coffee […]
Perhaps you are in a hurry to get your web site up, and don’t want to work with our designer to get that custom-built site you have always wanted. If you think you will be happy with an “out of the box” solution, you will enjoy this series of some of the best themes we […]
What is design? I am no guru and all, but over the years in the design industry I shaped my view on it. For me, design is a problem solving mechanism. Its primary function is to provide solutions in order to meet specific goals set in mind. By observing, exploring and then exploiting that gathered knowledge, […]
Looking to build a website in NZ? We can help! Get an idea of the cost to build a website, starting at $2000. AND what to be aware of.
Looking for the best website builder in Canterbury, NZ? Check out these reputable companies with a strong history of website building.
WordPress vs Shopify: The customization options of self-hosted WordPress and the user-friendly features of Shopify – our comparison.
The key differences between WordPress.org and WordPress.com in website building. Unlock unlimited creativity and control with WordPress.org!
What is SEO? In French – L’optimisation des moteurs de recherche [svpGlobalVideo v=4] Imaginez un instant que vous êtes bibliothécaire, mais d’un genre nouveau. Vous avez en charge tous les livres du monde. Les gens dépendent de vous tous les jours pour trouver le livre qu’il leur faut. Comment faire ? Il vous faut un […]
With the majority of buyers using the Internet to search for information before making a purchase, it is now more important than ever for businesses to be able to control how they appear online. For this reason, we have spent the last few weeks undertaking a wide-ranging study looking at the take-up of online marketing […]
“Deprecated” means a particular function of php, used by CubeCart, is no longer available. In this case, the functions are ereg, eregi and eregi_replace.
Back in the first decade of this century, a system called CubeCart was developed that was pretty revolutionary at the time. It worked really well for those wanting to build a simple-to-use but comprehensive eCommerce website. Over the years it grew and changed, with V3 being the first popular CubeCart version. It is now up […]
If you have seen my recent posts on YouTube Playlists Training, or on Making Your Social Accounts Go Viral Using FREE RSS Feeds, you will be aware that I am a big fan of RSS Masher. Damon has created a wonderful product, but he can’t keep the special pricing as it is, for much longer. He’s […]
There are lots of places you can get free RSS feeds, and you can use tools to get the information from them onto your social media accounts, automatically or manually.
A recent update to the excellent WordPress plugin IQ Block Country has resulted in a problem – IQ Block Country preventing access to WordPress admin. The symptoms are that you can see your main website, but that your admin gives a blank screen. I am not sure if it is related to an update of […]
A number of clients have written to me in a bit of a panic about the PayPal changes and WooCommerce sites. They have received an email from PayPal saying changes are needed to their websites to be compatible with new security measures PayPal is introducing (“IMMEDIATE ATTENTION REQUIRED: PayPal service upgrades”), and they have no […]
In the last week or so (it is now mid April 2016), the message “mysqli_real_connect(): Headers and client library minor version mismatch” has started appearing at the top of a lot of WordPress sites. This is also preventing people from getting to their wp-admin login pages, so it is a pretty tricky thing to fix […]
The easy version: Watch this video and I can do this for you for $5 on fiverr. Here’s the gig: https://www.fiverr.com/geckogully/do-video-ranking-magic-with-rss But if you want to do it yourself, here is How To Rank Your Videos with RSS… Once you have made your video and uploaded it to YouTube, one of the next steps to […]
This video introduces RSS as a way to subscribe to websites and save time on the Web. An “old vs. new” theme illustrates how RSS differs from visiting web sites independently, including: The new and old ways of reading news on the web An introduction to RSS Readers (using Google Reader as an example) How […]
Encryption is fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and public. It teaches: • Why encryption matters on the Web • An example of encryption used in […]
How to use content marketing for SEO as a photographer in Auckland, New Zealand. Create valuable content to boost your online presence.
So you are setting up a business, and you decide “Yeah maybe I need a website”. So you ask your friends, and one of them says “I know how to build websites – I’ll do it for you.” Wonderful! If your friend is a professional website builder, and has built plenty of sites like the […]
She said, “The problem with setting up a new website is that you need to spend ages re-entering the products”. Not always, I explained.
By studying your competition’s keywords, you can find new keywords and keywords that are too competitive, & learn about what types of content work for them.
If you are running a CubeCart V3 or V4 site (or earlier), and your web hosting company has upgraded to php version 7 (or later), your website simply won’t work any more. Ever. You need to read this post about CubeCart V3 and V4 End Of Life. If this is not the problem you are […]
So you’ve made a video – great! But if it is languishing on page 17 of Google, nobody will find it. Here’s some steps you can take to get it working for you. This is not intended to be a technical, detailed, step-by-step of exactly how to do each of these things. It is more […]
Did you know that around 75% of all WordPress sites are easy to hack? This is usually because whoever set up the site didn’t understand the tweaks that are required to strengthen WordPress. Please see our famous WordPress Hack Prevention Checklist for a list of what these tweaks are, if you want to do this […]
Your WordPress site probably started out nice and quick. But over time, it can slow down. A slow web site is not only frustrating for you and your visitors, it can actually cost you lost revenue if they leave. It can also affect your Google ranking, because Google prefers fast-loading sites. Slow site loading can […]
Your world is crashing down around you. Some <expletive deleted> person has got into your precious WordPress web site and ruined it. You want revenge, sure. But what you really NEED is to get your site cleaned up and working again. Here at Gecko Gully, we’ve cleaned up a LOT of web sites. WordPress and […]
Note: If you have found this post because you have an error message in your IQ Block Country, please see this later post on the IQ Block Country error message. [standoutbox fx=”johnson”]Update!! If you need this installed for you, we now offer that as a service! Details at the bottom of this post.[/standoutbox] I’ve been […]
How small local businesses can diversify their product range to help their customers and improve cash flow, without expensive outlay for stock.
How someone who is not in the USA can get USA clients for their Internet Marketing business? This is how I expanded from Australia to the USA.
Pay-Per-Call Marketing, also known as PPC, is a good way for businesses to get “a high quantity of high quality calls, that are targeted to their business needs. These calls are delivered at the exact moment that consumers are ready to buy. ” That quote is from leading PPC company RingPartner.com, who say, “With RingPartner, […]
One of the blogs I like to follow is from WPMU Dev This Melbourne-based company provides excellent WordPress plugins and themes, and, as a big fan of WordPress Multi-site I love their Multisite plugins in particular. Recently, James Farmer wrote the second in a series on Starting Your Internet Business. He wrote In this post […]
An explainer video usually sits on a website’s homepage or landing page and is a way to welcome your guest and give them a broad overview of your business.
Here’s how to find contact details for businesses in a particular niche, using Google.
Want to learn How to Double Your Email Open Rate? [svpVideo v=1] What is an open rate? Open rate is a measure of how many individuals on an e-mail list open (or view) a particular e-mail campaign. The open rate is usually expressed as a percentage, and we determine it as follows: Total emails opened […]
If you are selling craft items on Etsy, you probably already know that the way to succeed is to do your own marketing. You need to be actively working to send people to Etsy, to your product pages, in order to get them to buy. It is no longer simply a matter of “build it […]
Perhaps the most neglected and least understood page on any website is the “About Me” page, that page that introduces you, your team and your business to the world in general. Here’s the thing: Your “About Me” page is valuable real estate, and you should put as much effort into it as you do your […]
How someone who is not in the USA can get USA clients for their Internet Marketing business? This is how I expanded from Australia to the USA.
It’s the morning of 30 April 2015 as I am writing this. Things have never been busier for me. The number of people who have contacted me in the last week wanting my services is DOUBLE what it was the week before. I decided to ask a few how they found me. “You were at […]
Melbourne, AU. For immediate release. Following Google’s announcement that it will be favouring mobile-friendly web sites in mobile searches from 21 April 2015, many small businesses are suddenly panicking that their web site is suddenly going to fall off Google. The reason Google has decided to make this major change to its algorithm is believed […]
I’ve got a little-known snippet of information to share with you that will have you stealing customers away from the big shops.
April 22, 2015. It’s going to be a very quiet day in many shops. Because that’s the day they fall off Google. Sure, on April 22 some shops will be super busy. They will have one of the biggest days of sales all year. A huge percentage of the people who would normally shop with […]
So you did your research and you understand the importance of building a mobile web site. That’s great. You are genuinely ahead of the video game when it comes to the world of online marketing. Now you need to understand the best ways to develop the most effective mobile web site possible … and, no, […]
What is SEO? In French – L’optimisation des moteurs de recherche [svpGlobalVideo v=4] Imaginez un instant que vous êtes bibliothécaire, mais d’un genre nouveau. Vous avez en charge tous les livres du monde. Les gens dépendent de vous tous les jours pour trouver le livre qu’il leur faut. Comment faire ? Il vous faut un […]
[svpGlobalVideo v=3] What is SEO? 假設您是圖書管理員 不是普通的那種 您管理全世界的每一本書 大家每天都要靠您 找尋他們需要的那本書 您要怎麼辦? 您需要完善的系統 才知道每本書裡面有什麼 以及書本之間的關聯 您的系統需要容納很多資訊 才能向諮詢者提供最佳答案 這一點也不容易 像Google和Bing等搜尋器 就是網路的圖書管理員 他們的系統 會從網路上每一頁收集資訊 來幫助我們找尋所需的資料 每一個搜尋器都有其秘密方式 稱為演算 這一步是要把所有資訊 轉為有用的搜尋結果 如果您有自己的網站 搜尋結果就很重要 您的網頁評級越高 就越多人能找到您 評級高的關鍵在於 確保您的網站… …含有搜尋器演算時所需的一切 這叫做搜尋器優化,SEO 由此所見,多數重點 都是我們所知的 我們來看看 首先,字詞很重要 搜尋器會點算 網路上每一個字 假如有人搜尋「修皮鞋」 搜尋器就會篩選結果 只剩下那些… …關於這些字的網頁 第二、標題很重要 網路上每一頁都有正式的標題 以代碼形式存在 所以您可能從沒看過 搜尋器很注意網頁標題 因為標題就像書名 往往是網頁的摘要 第三,與網站的鏈接很重要 一個網頁與另一頁有鏈接 通常都是為了推薦 告訴讀者: […]
Otimização de Motor de Busca [svpGlobalVideo v=2] Imagine por um minuto que você é um bibliotecário, mas um especial. Você é responsável por todos os livros do mundo. As pessoas dependem de você todos os dias para encontrar o livro que procuram. Como fazer isso? Você precisa de um sistema. Você tem que saber o […]
Get More Customer Reviews & Improve Your Reputation. Let The World Know How Great You Are – And Increase Your Rankings!
As a small business, you are responsible for marketing your business– and that implies determining your most viable advertising opportunities. Whatever size your activity is, there is no denying that it needs to have an Internet presence, as the Internet is the arguably the most effective advertising platform there is. A large part of establishing […]
What is a WordPress WebSite Manager? Why do you need one? There is a pattern to a successful web site. First you get a great idea. You hire a web site builder, or build it yourself, and create a new WordPress web site. You probably try to spend as little money on this as possible, […]
Encryption is fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and public. It teaches: • Why encryption matters on the Web • An example of encryption used in […]
This video discusses the long-term risks of sharing inappropriate information on the Web. It encourages viewers to “think before you click” and offers tips for being responsible with photos, video and stories. Points include: Why photos are permanent on the web Future consequences of sharing inappropriate info Tips for protecting reputations (personal and friends) What to do when […]
When you have had your WooCommerce site for a little while, you will start to find that there are “people” who aren’t really people, who will sign up as customers. These are usually programs that are being run on autopilot by people who are trying to find a way to post information on your site. […]
[svpVideo v=1] Here is what you need to do if you are worried about SoakSoak WordPress Malware Virus Hack. SoakSoak appeared in mid December 2014. At the time of writing (17 December) it has already infected over 100,000 WordPress sites. It appears to be exploiting a vulnerability in RevSlider, and can infect not only the […]
I don’t normally write posts that are aimed only at my clients, but I have had a number of people ask me about this lately, and they are not all my clients. So I hope this helps a few people! If you have the Sucuri security plugin on your WordPress site, or any other software […]
I walked up to purchase flip flops… …flip flops for my daughter and the gal who took my card told me it was declined. Now, I remember the day I picked 12 new ties for work, only to find out the amount I had left on my credit card only supported buying 2 ties. But […]
The team behind the All in One SEO Pack just released a new version of their popular WordPress plugin. It is a security release patching two privilege escalation vulnerabilities we discovered earlier this week that may affect any web site running it. The risks If your site has subscribers, authors and non-admin users logging in […]
Note: If you have found this post because you have an error message in your IQ Block Country, please see this later post on the IQ Block Country error message. [standoutbox fx=”johnson”]Update!! If you need this installed for you, we now offer that as a service! Details at the bottom of this post.[/standoutbox] I’ve been […]
With these Google Business Profile tips & tricks, get maximum exposure, boost your local marketing efforts, & transform your small business.
An optimized Google Business Profile can help you reach potential customers and improve your online visibility.
How to add or claim your Google business listing. This will help you to go right to the top of searches in your local area.
Press Release Writing & Distribution. We write and distribute your press release to high authority news sites.
To help you get an advantage over your competitors, I am offering a limited number of Press Release Distributions for just $1. I’m not going to bore you with a long sales page. I’ve written about press releases already – click here to see my post on how to write one. I would love to […]
Press Releases are an amazingly powerful way to get a lot of high-quality backlinks to your web site. They are also a great way to get noticed by media, and get a little “cred” for your business. But first, the basics… What is a press release? A press release is a news item. It is […]
Once you have written your press release for your brick paving business (or we have written it for you), you need to get it online. To do this, you will need to search for sites that accept press releases, and set up an account on each of them. Then you submit the press release. Some […]
A press release will give your business great online exposure, but you need to understand how to write a press release, because there are rules.
Melbourne, AU. For immediate release. Following Google’s announcement that it will be favouring mobile-friendly web sites in mobile searches from 21 April 2015, many small businesses are suddenly panicking that their web site is suddenly going to fall off Google. The reason Google has decided to make this major change to its algorithm is believed […]
I had an interesting conversation a few days ago with a marketing consultant in the USA. We were comparing the situation there with COVID-19 and lockdowns and how business was hurting, etc, with what is happening here in New Zealand. The way the governments, and some of the people, have reacted, is very different. But […]
From March 2018, Google’s very popular ReCaptcha V1 will be shut down. Visitors will get a message saying “reCAPTCHA V1 IS SHUTDOWN”.
What is a WordPress WebSite Manager? Why do you need one? There is a pattern to a successful web site. First you get a great idea. You hire a web site builder, or build it yourself, and create a new WordPress web site. You probably try to spend as little money on this as possible, […]
With the majority of buyers using the Internet to search for information before making a purchase, it is now more important than ever for businesses to be able to control how they appear online. For this reason, we have spent the last few weeks undertaking a wide-ranging study looking at the take-up of online marketing […]
Last night it was announced that in a couple of years GST (tax) will need to be added by non-Australian online businesses when they sell downloadable stuff to Australian businesses. As a web site builder, I am plenty excited at the prospect of getting a ton of new clients whose web sites don’t currently allow […]
When you have had your WooCommerce site for a little while, you will start to find that there are “people” who aren’t really people, who will sign up as customers. These are usually programs that are being run on autopilot by people who are trying to find a way to post information on your site. […]
Perhaps the most neglected and least understood page on any website is the “About Me” page, that page that introduces you, your team and your business to the world in general. Here’s the thing: Your “About Me” page is valuable real estate, and you should put as much effort into it as you do your […]
Is your small business struggling to compete with larger, more established storefronts? One of our most successful merchants shares his tactics for small businesses to sell big. Online retailing allows small and medium sized businesses to reach audiences who were previously unreachable. However, small and medium businesses tend to lack the same name recognition and […]
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert. Here is a list of businesses using video creatively to engage customers. Some videos give a demonstration and review of the product. Others provide an explanation of a technology or entire product category. […]
After talking with some friends about this kind of situation, I thought I’d start a short series dealing with the challenging situation where your web designer goes AWOL. In case you missed it, AWOL is military language for Absent WithOut Leave. And if you’ve never had a web developer or designer just disappear on […]
How to optimise your presence on Google with Google Business Profile. Reach customers, boost brand awareness, & drive sales with expert tips!
Do you want to start your own eCommerce business? Do you want to know each and every thing about eCommerce? This article will give you an Introduction to eCommerce. Introduction to eCommerce – Overview of eCommerce: Simply put, eCommerce is the process of buying and selling products and services, or making commercial transactions through electronic […]
What you need to know about WooCommerce 2.6 and Shipping. Particularly for Table Rates Shipping users.
A number of clients have written to me in a bit of a panic about the PayPal changes and WooCommerce sites. They have received an email from PayPal saying changes are needed to their websites to be compatible with new security measures PayPal is introducing (“IMMEDIATE ATTENTION REQUIRED: PayPal service upgrades”), and they have no […]
How to find great products to sell online. Get smart about making money online and make it easier to get started by using ready-made products you can resell.
Here at Gecko Gully, we build LOTS of eCommerce web sites, mainly using WordPress and WooCommerce. Built into the admin of every new web site is a series of WordPress and WooCommerce video tutorials, but we also make our own videos teaching small snippets of information that people have asked us about. You can view […]
Guest post, from Russell Pool… It could feel like a figure of speech– being one of the nation’s premier handcrafters of wood precious jewelry boxes, along with an on-line entrepreneur who e-tails the majority of my items. The advancement of the handcrafting world and also its migration to internet marketing could sound like an odd […]
“Your Etsy Profit Machine” Review I have recently evaluated Stuart Turnbull’s LATEST Release, “Your Etsy Profit Machine” and I am thrilled to share my thoughts with you. For those who don’t know Stuart, he’s a down to earth online marketer who enjoys assisting people and who practices what he preaches generating income with the same […]
If you are selling craft items on Etsy, you probably already know that the way to succeed is to do your own marketing. You need to be actively working to send people to Etsy, to your product pages, in order to get them to buy. It is no longer simply a matter of “build it […]
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert. Here is a list of businesses using video creatively to engage customers. Some videos give a demonstration and review of the product. Others provide an explanation of a technology or entire product category. […]
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With our video production service, we’ll take your content and turn it into a professional 2-5 minute video in your choice of style.
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When we build you a web site, we build it how we build our own web sites. We believe in giving you, and your visitors, the sort of experience we ourselves would like to have online. Any decent web site builder can build you a web site that has a nice design, and the basic […]
Here is a fun video from Joe Penna. How to make a viral video Trying to make your video go viral? Some say it’s like catching lightning in a bottle. Digital filmmaker and YouTube sensation Joe Penna seems to have a few tricks up his sleeve; his videos have been viewed over 100 million times. […]
It’s out. The Google Trends list of the most-loved videos of 2014. And no, none of my WordPress/WooCommerce videos are on it this time. Sigh. But there’s always next year! Here is a playlist of those that did make the Top Ten. Enjoy! Let me know what you think of them, in the comments below.
There is a cool little thing that has been added to WordPress – snow! Now (well, after 1 December anyway) you can add snow to your WordPress site. Have a look in Settings->General in your admin menu. Scroll right now to the bottom. Do you see this? Yes? Cool. Tick it then click Save Changes […]
A young man asked a rich old man how he made his money. The old guy fingered his expensive wool vest and said, “Well, son, it was 1932. The depth of the Great Depression. I was down to my last nickel. Marketing was the key to my success.” “I invested that nickel in an apple. […]
A visiting customer is taken on a tour of a latex products factory by the factory’s marketing manager. At the first stop, he’s shown the machine that manufactures baby-bottle nipples. The machine makes a loud hiss-pop! noise. “The hiss is the rubber being injected into the mold,” explains the marketer. “The popping sound is a […]
How many readers of a Facebook Page does it take to change a light bulb? ANSWER: 1 to change the light bulb and to post that the light bulb has been changed. 14 to share similar experiences of changing light bulbs and how the light bulb could have been changed differently. 7 to caution about […]
One day, shortly after Suzie and Jeff got married, Jeff came into the kitchen to find his new bride preparing a ham to go in the oven. Suzie took the ham and cut off both ends and then put it in the baking pan. “Why did you do that?” asked her surprised husband. “That’s the […]
A KFC marketing consultant gained an audience with the Pope, and offered him a million dollars if he would change “The Lord’s Prayer” from “give us this day our daily bread” to “give us this day our daily chicken.” The Pope refused the offer. Two weeks later, the consultant offered the Pope 10 million dollars […]
A young guy from North Dakota moves to Florida and goes to a big “everything under one roof” department store looking for a job. The Manager says, “Do you have any sales experience?” The kid says “Yeah. I was a vacuum salesman back in North Dakota.” Well, the boss was unsure, but he liked the […]
In the last week or so (it is now mid April 2016), the message “mysqli_real_connect(): Headers and client library minor version mismatch” has started appearing at the top of a lot of WordPress sites. This is also preventing people from getting to their wp-admin login pages, so it is a pretty tricky thing to fix […]
What is a WordPress WebSite Manager? Why do you need one? There is a pattern to a successful web site. First you get a great idea. You hire a web site builder, or build it yourself, and create a new WordPress web site. You probably try to spend as little money on this as possible, […]
Yoast SEO Meta Descriptions – How to update the meta description following the latest (V3) release of Yoast SEO for WordPress.
Adding a video to a WordPress page or post can be a little confusing. Here is what I do, and why.
To add an image to a page or post, first you need to upload the image to WordPress. This video tutorial will show you how to do that. Here is a video to show you how then to add that image to a page or post. You can also upload the image at this point, […]
[wpmudev-video video=”add-image-from-pc”] This video will show you how you can add an image to your WordPress site, that you have stored on your computer.
1 – Content, Content, Content! Adding new material to your internet sites is essential to getting social traffic, organic traffic and encouraging your visitors to purchase. In a WordPress blog site you can include short articles in a structured method (with categories), you can arrange them to appear at a date in the future and […]
[svpVideo v=1] Here is what you need to do if you are worried about SoakSoak WordPress Malware Virus Hack. SoakSoak appeared in mid December 2014. At the time of writing (17 December) it has already infected over 100,000 WordPress sites. It appears to be exploiting a vulnerability in RevSlider, and can infect not only the […]
There is a cool little thing that has been added to WordPress – snow! Now (well, after 1 December anyway) you can add snow to your WordPress site. Have a look in Settings->General in your admin menu. Scroll right now to the bottom. Do you see this? Yes? Cool. Tick it then click Save Changes […]
Following on from yesterday’s post, here is how I got the video from my computer to my blog. Via YouTube.
With our video production service, we’ll take your content and turn it into a professional 2-5 minute video in your choice of style.
All about YouTube Playlists and how to use them to boost rankings. All in an easy-to-follow video. Plus an optional product to buy for better results.
Among certain circles I am well-known for being pretty darn good at getting videos to rank well on Google. Who here would like to learn how I do it? I’m putting together a training course that will teach ALL my secrets of video ranking. And I am looking for a very small number of people […]
VideoSpinn Review: There is a tool that I have been using for AGES called VideoSpinn. It used to be called ClipJuicer, and to prove how long I have been using it, here is the walkthrough video I did of it way back in September 2014. It was not available for a while, and I had […]
There is one thing I see over and over again when I am asked to evaluate a channel on YouTube. This YouTube mistake is SO easy to fix, yet even people who consider themselves SEO experts miss it. And they are missing out on a ton of high-quality backlinks for their website. What is the […]
As part of my strategy for getting a video to rank on page 1 of Google, I use an RSS feed submission process. To make this part of the strategy available to more people, I am offering this on Fiverr.com as a gig called “Do YouTube video ranking magic with RSS“. The most common question […]
Video Marketing Predictions for 2016 – trends in YouTube, Facebook and others; How to avoid YouTube-ageddon; How to prepare for 2016.
Adding a video to a WordPress page or post can be a little confusing. Here is what I do, and why.
“Poking” is a technique by which you create a quick video to test whether it is easy to rank a video for certain keywords. If you can get a video at the top of Google easily, it is then worthwhile creating a “real” video for those keywords. It is a good way to go through […]
An explainer video usually sits on a website’s homepage or landing page and is a way to welcome your guest and give them a broad overview of your business.
All about YouTube Playlists and how to use them to boost rankings. All in an easy-to-follow video. Plus an optional product to buy for better results.
Google Analytics (at http://google.com/analytics ) is a great way to keep track of who is visiting your website. But it can be a little tricky to set up and use. The good news is that Google Analytics has built-in help videos, to get you started! I made this video to help you get it onto […]
This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations. It teaches:
• Why intellectual property is different from physical property
• The risk of not establishing and protecting ownership
• Why copyright law matters in selling and managing your creative works
• Why patent law matters in protecting your inventions
• Why trademark law matters in protecting your brand
If you want your web site or video or whatever to be found on Google, you need to know what it is you are aiming for. You need to know what keywords you want to rank for. Keywords are what people type into Google to find you. The term “keyword” can also mean more than […]
To add an image to a page or post, first you need to upload the image to WordPress. This video tutorial will show you how to do that. Here is a video to show you how then to add that image to a page or post. You can also upload the image at this point, […]
The Shareaholic plugin for WordPress provides an easy, free, way to add social share buttons to your web site. This video explains how to use it. [svpVideo v=1] It also offers analytics and related posts, but these are not covered in this video. This is where you can get the Shareaholic plugin: https://wordpress.org/plugins/shareaholic/ This is […]
The easy version: Watch this video and I can do this for you for $5 on fiverr. Here’s the gig: https://www.fiverr.com/geckogully/do-video-ranking-magic-with-rss But if you want to do it yourself, here is How To Rank Your Videos with RSS… Once you have made your video and uploaded it to YouTube, one of the next steps to […]
Here at Gecko Gully, we build LOTS of eCommerce web sites, mainly using WordPress and WooCommerce. Built into the admin of every new web site is a series of WordPress and WooCommerce video tutorials, but we also make our own videos teaching small snippets of information that people have asked us about. You can view […]
Encryption is fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and public. It teaches: • Why encryption matters on the Web • An example of encryption used in […]
[wpmudev-video video=”add-image-from-pc”] This video will show you how you can add an image to your WordPress site, that you have stored on your computer.
WordPress vs Shopify: The customization options of self-hosted WordPress and the user-friendly features of Shopify – our comparison.
The key differences between WordPress.org and WordPress.com in website building. Unlock unlimited creativity and control with WordPress.org!
Embedding Facebook posts on WordPress. Posted by Christine F. Abela on Sunday, February 19, 2017 How to embed a Facebook post onto WordPress. Also works with Facebook live video posts: More? Posted by Christine F. Abela on Friday, February 10, 2017
What you need to know about WooCommerce 2.6 and Shipping. Particularly for Table Rates Shipping users.
A number of clients have written to me in a bit of a panic about the PayPal changes and WooCommerce sites. They have received an email from PayPal saying changes are needed to their websites to be compatible with new security measures PayPal is introducing (“IMMEDIATE ATTENTION REQUIRED: PayPal service upgrades”), and they have no […]
Yoast SEO Meta Descriptions – How to update the meta description following the latest (V3) release of Yoast SEO for WordPress.
Most of the content on this page is blatantly copied from WordPress.org. We figure they know their system better than anyone, so are in the best position to describe it. When you build a WordPress site, this is what you get. WordPress is free to download, free to install on your hosting, and free to […]
Wordpress Security: Using a captcha test on your login form to prevent brute-force attacks and prevent some 0-day exploits from gaining access to your site.
Security keys are used to ensure better encryption of information stored in the user’s cookies and hashed passwords. You don’t have to remember these keys. In fact once you set them you’ll never see them again. Therefore there’s no excuse for not setting them properly. Security keys (there are eight) are defined in wp-config.php as […]
By default on failed login attempts WordPress will tell you whether username or password is wrong. An attacker can use that to find out which usernames are active on your system and then use brute-force methods to hack the password. The solution to this problem is simple. Whether user enters wrong username or wrong password […]
As with the WordPress version it’s not wise to disclose the exact PHP version you’re using because it makes the job of attacking your site much easier. This issue is not directly WP related but it definitely affects your site. You’ll most probably have to ask your hosting company to configure the HTTP server not […]
You should be proud that your site is powered by WordPress but also hide the exact version you’re using. readme.html contains WP version info and if left on the default location (WP root) attackers can easily find out your WP version. This is a very easy problem to solve. Rename the file to something more […]
You should be proud that your site is powered by WordPress and there’s no need to hide that information. However disclosing the full WP version info in the default location (page header meta) is not wise. People with bad intentions can easily use Google to find site’s that use a specific version of WordPress and […]
As with the WordPress core, keeping the theme up to date is one of the most important and easier way to keep your site secure. Since many themes are free and therefore their code is available to anyone, having the latest version will ensure you’re not prone to attacks based on known vulnerabilities. If you […]
Did you know that around 75% of all WordPress sites are easy to hack? This is usually because whoever set up the site didn’t understand the tweaks that are required to strengthen WordPress. Please see our famous WordPress Hack Prevention Checklist for a list of what these tweaks are, if you want to do this […]
There is no such thing as an “unimportant password”! The same goes for WordPress database password. Although most servers are configured so that the database can’t be accessed from other hosts that doesn’t mean your database passsword should be “12345”. Choose a proper password, at least 8 characters long with a combination of letters, numbers […]
Your world is crashing down around you. Some <expletive deleted> person has got into your precious WordPress web site and ruined it. You want revenge, sure. But what you really NEED is to get your site cleaned up and working again. Here at Gecko Gully, we’ve cleaned up a LOT of web sites. WordPress and […]
Looking to build a website in NZ? We can help! Get an idea of the cost to build a website, starting at $2000. AND what to be aware of.
Back in the first decade of this century, a system called CubeCart was developed that was pretty revolutionary at the time. It worked really well for those wanting to build a simple-to-use but comprehensive eCommerce website. Over the years it grew and changed, with V3 being the first popular CubeCart version. It is now up […]
What you need to know about WooCommerce 2.6 and Shipping. Particularly for Table Rates Shipping users.
There is a cool little thing that has been added to WordPress – snow! Now (well, after 1 December anyway) you can add snow to your WordPress site. Have a look in Settings->General in your admin menu. Scroll right now to the bottom. Do you see this? Yes? Cool. Tick it then click Save Changes […]
The New Yorker is an iconic magazine that’s been in print since 1925, and its online web presence is now on WordPress. Reported in the New York Times originally, the New Yorker is altering its online strategy, broadening the number of magazine articles available for free online. Their archive is now completely viewable online, going […]
A recent update to the excellent WordPress plugin IQ Block Country has resulted in a problem – IQ Block Country preventing access to WordPress admin. The symptoms are that you can see your main website, but that your admin gives a blank screen. I am not sure if it is related to an update of […]
What is a WordPress WebSite Manager? Why do you need one? There is a pattern to a successful web site. First you get a great idea. You hire a web site builder, or build it yourself, and create a new WordPress web site. You probably try to spend as little money on this as possible, […]
Wordpress Security: Using a captcha test on your login form to prevent brute-force attacks and prevent some 0-day exploits from gaining access to your site.
Security keys are used to ensure better encryption of information stored in the user’s cookies and hashed passwords. You don’t have to remember these keys. In fact once you set them you’ll never see them again. Therefore there’s no excuse for not setting them properly. Security keys (there are eight) are defined in wp-config.php as […]
By default on failed login attempts WordPress will tell you whether username or password is wrong. An attacker can use that to find out which usernames are active on your system and then use brute-force methods to hack the password. The solution to this problem is simple. Whether user enters wrong username or wrong password […]
As with the WordPress version it’s not wise to disclose the exact PHP version you’re using because it makes the job of attacking your site much easier. This issue is not directly WP related but it definitely affects your site. You’ll most probably have to ask your hosting company to configure the HTTP server not […]
You should be proud that your site is powered by WordPress but also hide the exact version you’re using. readme.html contains WP version info and if left on the default location (WP root) attackers can easily find out your WP version. This is a very easy problem to solve. Rename the file to something more […]
You should be proud that your site is powered by WordPress and there’s no need to hide that information. However disclosing the full WP version info in the default location (page header meta) is not wise. People with bad intentions can easily use Google to find site’s that use a specific version of WordPress and […]
As with the WordPress core, keeping the theme up to date is one of the most important and easier way to keep your site secure. Since many themes are free and therefore their code is available to anyone, having the latest version will ensure you’re not prone to attacks based on known vulnerabilities. If you […]
Did you know that around 75% of all WordPress sites are easy to hack? This is usually because whoever set up the site didn’t understand the tweaks that are required to strengthen WordPress. Please see our famous WordPress Hack Prevention Checklist for a list of what these tweaks are, if you want to do this […]