How to analyse online presence for a business. A checklist of what to look out for.
If you set goals within Google Analytics, how are they working out? Are you meeting your goals? If not, why not? Can you identify anything to improve?
How to really bump up conversions through marketing and promotion. Marketing and promoting are important to ensure that you meet the goals you set.
When you’ve developed your website using the SEO practices in this Course, you’ll have a fast-loading, responsive, compelling website for your audience.
Link building is both linking within your site to your own content (internal linking), & building links from outside your site to your site (backlinks).
Your website must deliver compelling, targeted, well-developed content to stay popular, get people on your email list, and get visitors to become customers.
If your users feel listened to, you’ll build brand loyalty, attract more customers, and earn more revenue. It helps to use technology to test your site.
Why you need to be very specific when it comes to choosing keywords so that you can measure how each keyword is performing.
These technical aspects are important to know so that you can structure your site to be SEO friendly.
What is the purpose of a search engine like Google? And how to set your SEO goals and determine your strategic SEO objective.