Why Your AI Marketing Isn’t Working (And It’s Not the AI’s Fault)

AI marketing fails when unclear thinking leads the process. Tools move faster, but without strategy they simply scale confusion, not results.

Does Online Marketing Actually Work for Small Businesses in New Zealand?

Many small businesses in NZ rely on word-of-mouth & door-knocking. Why online marketing matters, even if it’s not your first contact point.

Product Diversification for Small Businesses

How small local businesses can diversify their product range to help their customers and improve cash flow, without expensive outlay for stock.

Businesses Are Collecting More Data Than Ever; But Most Never Use It

Small businesses collect huge amounts of data, but many still rely on guesswork instead of useful reporting and insights.

Website Builder – The Top Tools Every Online Business Needs

 

What Amazon, Netflix and Google Can Teach Small Businesses About Automation

Amazon and Netflix-style marketing automation is becoming accessible to small businesses through smarter marketing systems.

How to get USA clients

How someone who is not in the USA can get USA clients for their Internet Marketing business? This is how I expanded from Australia to the USA.

Pay-Per-Call Marketing (PPC)

Pay-Per-Call Marketing, also known as PPC, is a good way for businesses to get “a high quantity of high quality calls, that are targeted to their business needs. These calls are delivered at the exact moment that consumers are ready to buy. ” That quote is from leading PPC company RingPartner.com, who say, “With RingPartner, […]

Marketing, Marketing and More Marketing

One of the blogs I like to follow is from WPMU Dev This Melbourne-based company provides excellent WordPress plugins and themes, and, as a big fan of WordPress Multi-site I love their Multisite plugins in particular. Recently, James Farmer wrote the second in a series on Starting Your Internet Business.  He wrote In this post […]

Create An Explainer Video – Using Video To Market Your Business

An explainer video usually sits on a website’s homepage or landing page and is a way to welcome your guest and give them a broad overview of your business.

Online Marketing Google Research

Here's how to find contact details for businesses in a particular niche, using Google.

How to Double Your Email Open Rate – by Seth Greene

Want to learn How to Double Your Email Open Rate? [svpVideo v=1] What is an open rate? Open rate is a measure of how many individuals on an e-mail list open (or view) a particular e-mail campaign. The open rate is usually expressed as a percentage, and we determine it as follows: Total emails opened […]