I had an interesting conversation a few days ago with a marketing consultant in the USA. We were comparing the situation there with COVID-19 and lockdowns and how business was hurting, etc, with what is happening here in New Zealand. The way the governments, and some of the people, have reacted, is very different. But […]
From March 2018, Google’s very popular ReCaptcha V1 will be shut down. Visitors will get a message saying “reCAPTCHA V1 IS SHUTDOWN”.
What is a WordPress WebSite Manager? Why do you need one? There is a pattern to a successful web site. First you get a great idea. You hire a web site builder, or build it yourself, and create a new WordPress web site. You probably try to spend as little money on this as possible, […]
With the majority of buyers using the Internet to search for information before making a purchase, it is now more important than ever for businesses to be able to control how they appear online. For this reason, we have spent the last few weeks undertaking a wide-ranging study looking at the take-up of online marketing […]
Last night it was announced that in a couple of years GST (tax) will need to be added by non-Australian online businesses when they sell downloadable stuff to Australian businesses. As a web site builder, I am plenty excited at the prospect of getting a ton of new clients whose web sites don’t currently allow […]
When you have had your WooCommerce site for a little while, you will start to find that there are “people” who aren’t really people, who will sign up as customers. These are usually programs that are being run on autopilot by people who are trying to find a way to post information on your site. […]
Perhaps the most neglected and least understood page on any website is the “About Me” page, that page that introduces you, your team and your business to the world in general. Here’s the thing: Your “About Me” page is valuable real estate, and you should put as much effort into it as you do your […]
Is your small business struggling to compete with larger, more established storefronts? One of our most successful merchants shares his tactics for small businesses to sell big. Online retailing allows small and medium sized businesses to reach audiences who were previously unreachable. However, small and medium businesses tend to lack the same name recognition and […]
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert. Here is a list of businesses using video creatively to engage customers. Some videos give a demonstration and review of the product. Others provide an explanation of a technology or entire product category. […]
After talking with some friends about this kind of situation, I thought I’d start a short series dealing with the challenging situation where your web designer goes AWOL. In case you missed it, AWOL is military language for Absent WithOut Leave. And if you’ve never had a web developer or designer just disappear on […]