Online Reputation Management: What you need to know

As a small business, you are responsible for marketing your business– and that implies determining your most viable advertising opportunities. Whatever size your activity is, there is no denying that it needs to have an Internet presence, as the Internet is the arguably the most effective advertising platform there is. A large part of establishing a strong online presence is handling your online reputation. What is online reputation management for small businesses? Here are some things you need to understand:

Where your reputation is formed. There are a number of testimonial websites that exist only for permitting your clients and customers the chance to publish their experiences with your business, and these sites are where your online reputation can be made or broken. Online evaluation sites include Foursquare, Yelp, Bing, and Urban Spoon, among others; even Google Places provides a devoted space on your Places page for customer evaluations. In addition to the testimonial sites, your online reputation is likewise impacted by remarks in industry online forums, threads on social networks websites, online posts, blog posts, public record files, and more.

Why you need to handle your online reputation. If you don’t do it, someone else will. Even if your business is a little mum and dad store with only an extremely basic site, you need to keep this fact in mind: 90 percent of all customers check the Internet when searching for products and services. That implies that if you are not proactively handling your own business reputation, then it will certainly be handled by the actions of others. Considering the previously mentioned statistic, think about the ramifications of even one unfavorable evaluation about your activity, especially if that is what everyone discovers when searching for you.

Ways to assess the present state of your online reputation. Merely search the web for your business name and see exactly what results you get. (You might likewise wish to browse your name, the names of your high-profile workers, your brand, and your product/service.) You need not look past the very first page of search engine results, as 99 percent of your consumers will never ever go beyond that page.

Ways to manage your online reputation. As soon as know exactly what is being stated about you, you can form a plan for managing your reputation, based on what you learn. You will need to take a diverse strategy to your reputation management. For instance, if most of what you find is indifferent (or, if you can not discover much at all), then you have to deal with building your brand name; likewise, react to favorable and negative items appropriately.


Online reputation management is a complicated process, but it is closely aligned with your business’ success. To make the most of your online reputation, you may want to get the help of certified and qualified specialists like us.  Click here for more information, or sign up below for a short email course on handling your online reputation management yourself…

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