The Retailer

A retailer was dismayed when a competitor selling the same type of product opened next door to him, displaying a large sign proclaiming “Best Deals.”

Not long after that, he was horrified to find yet another competitor move in next door, on the other side of his store.  It’s large sign was even more disturbing—”Lowest Prices.”

After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read,

Main Entrance!