Do you want to start your own eCommerce business? Do you want to know each and every thing about eCommerce? This article will give you an Introduction to eCommerce. Introduction to eCommerce – Overview of eCommerce: Simply put, eCommerce is the process of buying and selling products and services, or making commercial transactions through electronic […]
Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content and ideas, to keep your subscribers interested and, importantly, to avoid opt-outs. In this post, I’ll review innovative email examples from ecommerce companies. Emphasize Content, not Product Offers Subscribers quickly […]
Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating Pinterest images that drive traffic to ecommerce sites. It is based on research byCuralate, “the world’s leading marketing and analytics suite for the visual web.” 1. Avoid Human Faces Curalate […]
Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds of decisions you can derive from them. Web Design Base your web design decisions on users’ browsing and behavioral data. What is the best design or layout for your website […]
Every month, Volusion assembles a cross-functional team of marketing professionals to evaluate a Volusion store and provide recommendations for boosting their online success. In this round, our team reviewed Fiddlesticks, an online boutique that features adorable children’s clothing. Although Fiddlesticks has a terrific product offering, their store isn’t getting as much traffic or sales as […]
One of the most common things I hear from my eCommerce site clients is that they have had a report that their customer “can’t place an order”. 99% of the time there is nothing actually wrong with the site – the problem is that the customer has done something that the site can’t cope with. […]
You can’t make a sale until a shopper adds a product into their shopping cart, which can’t be done without your add-to-cart button. For best practices and common trends from some of the world’s top ecommerce sites, check out this handy infographic. To help you draw inspiration and pick up on some common best practices, […]
Consumers are fickle creatures. They fill up their online shopping carts, look like they’re about to buy and then they click away without purchasing. We’re sure you’ve experienced this in your business. According to Coremetrics/IBM, 67% of shopping carts are abandoned prior to purchase! Here are the five reasons why most shopping carts are […]
For the last couple years, people have asked me about the best appointment booking solution for WordPress. My constant answer has been, “Why are you adding the ‘for WordPress’ into your analysis?” I’ve asked that because most of the solutions in the WordPress space have either been non-existent, or poor competitors to the services that […]
When it comes to making an ecommerce website, you might face some challenges regarding the design and usability of the site. Sites that sell products online need a website that promotes their products and is friendly for everyone to use. There are a number of attributes that successful ecommerce websites have; therefore, if you are just […]