Intellectual Property, Copyright, Patent and Trademark Laws

This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations. It teaches:

• Why intellectual property is different from physical property
• The risk of not establishing and protecting ownership
• Why copyright law matters in selling and managing your creative works
• Why patent law matters in protecting your inventions
• Why trademark law matters in protecting your brand