How to Optimise a Blog Post for SEO and AI Search

How to optimise a blog post for SEO and AI search: keyword, structure, links, schema and metadata. Practical steps for small business owners.

How to Choose a Website Builder in NZ | 7 Questions to Ask Before You Hire

If you need a new website for your business, one of the hardest parts can be knowing who to trust. There are so many choices available now, from freelancers and agencies through to offshore providers, AI website tools, and DIY platforms. The pricing can vary enormously as well, which often leaves business owners confused about […]

Your Business Needs a Website Content Audit to Win Customers

Most websites lose leads because they don’t answer customer questions. A free website content audit shows where the gaps are.

The Ultimate Guide to SEO: Tips and Tricks for Optimising Your Website

Discover the ultimate guide to SEO, including optimising your website for search engines and boosting online visibility!

Optimize Your Website and Watch Your Traffic Soar

Optimize Your Website by following best practices for keyword research, content creation, and website structure.

The Technical Aspect of SEO – A Short SEO Course, Lesson 2

These technical aspects are important to know so that you can structure your site to be SEO friendly.

How SEO Works and Creating SEO Goals – A Short SEO Course, Lesson 1

What is the purpose of a search engine like Google? And how to set your SEO goals and determine your strategic SEO objective.

Yoast SEO Meta Descriptions

Yoast SEO Meta Descriptions - How to update the meta description following the latest (V3) release of Yoast SEO for WordPress.

The Migration of a Craft Business to Online Marketing

Guest post, from Russell Pool… It could feel like a figure of speech– being one of the nation’s premier handcrafters of wood precious jewelry boxes, along with an on-line entrepreneur who e-tails the majority of my items. The advancement of the handcrafting world and also its migration to internet marketing could sound like an odd […]

What is a PBN (Private Blog Network)?

At its most basic, a PBN is a group of web sites all owned or controlled by one person or company.  They are all linked together to achieve a common goal.  Usually that goal is to provide a platform on which links to the most important sites in the network are placed, so that they […]

What is SEO? In French – L’optimisation des moteurs de recherche

What is SEO?  In French – L’optimisation des moteurs de recherche [svpGlobalVideo v=4] Imaginez un instant que vous êtes bibliothécaire, mais d’un genre nouveau. Vous avez en charge tous les livres du monde. Les gens dépendent de vous tous les jours pour trouver le livre qu’il leur faut. Comment faire ? Il vous faut un […]

“Stephen Hawking Dead”? A Good Example of a Bad Headline

I was browsing round the internet earlier today, as you do, and I came across blog site nexopia.com . Nothing particularly amazing there, but one headline did stand out… Stephen Hawking Dead!!  Really? Of course, the full headline should be read as “Stephen Hawking and Elon Musk are Dead Serious about Killer Robot Revolution”.  Not […]