Lowering the price is a one-directional, single-axis choice. Either it’s cheaper or it’s not. At first, the process of lowering your price involves smart efficiencies. It forces hard choices that lead to better outcomes. Over time, though, in a competitive market, the quest for the bottom leads to brutality. The brutality of harming your suppliers, […]
Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines become more and more sophisticated at delivering personalized results, these traditional SEO signals are no longer enough. Social media, however, specializes in the signals that search […]
The team behind the All in One SEO Pack just released a new version of their popular WordPress plugin. It is a security release patching two privilege escalation vulnerabilities we discovered earlier this week that may affect any web site running it. The risks If your site has subscribers, authors and non-admin users logging in […]
A retailer was dismayed when a competitor selling the same type of product opened next door to him, displaying a large sign proclaiming “Best Deals.” Not long after that, he was horrified to find yet another competitor move in next door, on the other side of his store. It’s large sign was even more disturbing—”Lowest […]
Note: If you have found this post because you have an error message in your IQ Block Country, please see this later post on the IQ Block Country error message. [standoutbox fx=”johnson”]Update!! If you need this installed for you, we now offer that as a service! Details at the bottom of this post.[/standoutbox] I’ve been […]
Yariv Dror is the CEO of StoreYa.com. Discounts work. Everyone likes them. Customers feel like they saved money, merchants increase their sales. Everyone is happy. Want quantitative proof? Just four months since our Coupon Pop marketing tool was launched, it is already responsible […]
Did you see today’s podcast? The folks at WP Bacon ran a Google Hangout today with several founders and top folks from companies in the managed WordPress hosting space. It’s a great look at all the players and you get to hear their take directly from them. On there you hear from companies that are of […]
I wanted to write some instructions for beginners to WordPress to explain how to add a plugin. Note that this applies to self-hosted WordPress sites like those I build for my clients, not the free ones on WordPress.com. I figure I will be wanting to refer to this often, so I am making it a […]
Learning by example is one of the best ways to progress in your craft. In this article, I present five inspiring ecommerce shops built with WooCommerce on WordPress. Each shop has unique products, and a different lesson to help you with future projects. WooCommerce is quickly becoming the most popular WordPress ecommerce plugin. Blue Star Coffee […]
One of the most common things I hear from my eCommerce site clients is that they have had a report that their customer “can’t place an order”. 99% of the time there is nothing actually wrong with the site – the problem is that the customer has done something that the site can’t cope with. […]