Copywriting

stephen hawking dead

“Stephen Hawking Dead”? A Good Example of a Bad Headline

I was browsing round the internet earlier today, as you do, and I came across blog site nexopia.com . Nothing particularly amazing there, but one headline did stand out… Stephen Hawking Dead!!  Really? Of course, the full headline should be read as “Stephen Hawking and Elon Musk are Dead Serious about Killer Robot Revolution”.  Not […]

Find Writing Inspiration in the Oddest of Places

Recently I saw an old Cosmopolitan Magazine from over 10 years ago. Curious, I looked inside and there I found a large 36 page pullout booklet on astrology. Now before you roll your eyes, stay with me a moment. Intrigued by my discovery, I started paging through and realized I was holding what could potentially […]

17 Ways To Boost Your Creativity

Whether you’re solving a problem, writing a blog post, crafting a review or creating your next product, creativity is one of your best tools for getting the job done with finesse and style. With that in mind, here are 17 methods anyone can use to become more creative: Free write – this is where you […]