Have you ever been reading an article or scrolling through LinkedIn and stumbled across an acronym you didn’t recognise?In that split second, you’re faced with a choice.Do you stop, Google it, and risk going down a rabbit hole that has nothing to do with you?Or do you keep reading, hoping the meaning will become obvious?Either […]

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How to use content marketing for SEO as a photographer in Auckland, New Zealand. Create valuable content to boost your online presence.

So you are setting up a business, and you decide "Yeah maybe I need a website".  So you ask your friends, and one of them says "I know how to build websites - I'll do it for you." Wonderful!  If your friend is a professional website builder, and has built plenty of sites like the […]

She said, "The problem with setting up a new website is that you need to spend ages re-entering the products". Not always, I explained. 

By studying your competition’s keywords, you can find new keywords and keywords that are too competitive, & learn about what types of content work for them.