Pet Care – Example Email Marketing Campaign

EMAIL 1: Congratulations! You’ve Got $10 Credit to Spend on Your Furry Friend

My dear [NAME],

Bethany Jones here, owner and groomer at Just Fur Friends, and I just had to reach out and say a big thank you for being one of our most valued and loyal clients. I truly appreciate your business and I want to make sure you feel the love.

That’s why I’ve added a $10 credit to your account, exclusively for you to use on any pet grooming service of your choice until this Friday – April 7th @ 11:59pm (midnight). But you better act fast, my friend!

Just call or text me now at (207) 839-2139 to claim your credit before it expires!

And here’s the kicker – if you’re 1 of the first 10 people to book your appointment, I’m also throwing in a free paw balm treatment for your furry friend! That’s a total value of $15!

I bet you’re wondering why I’m doing this, right? Well, let me tell you – we’re having a “Furry Friends Frenzy” sale to show our appreciation for the trust and loyalty of clients like YOU who have helped establish us as…

Gorham, Maine’s #1 Top Rated Professional Pet Grooming Specialist, with over 30+ 5 Star Google Reviews!!! (AND COUNTING)

When I founded Just Fur Friends back in 1998, I had just graduated grooming school and wanted to continue my passion for grooming.

My goal was simple: to create a haven for pet owners and their beloved pets, where they can receive exceptional grooming services and personalized care in a warm and welcoming environment.

And with your help, we’ve achieved that goal! Your amazing feedback has been such a valuable contribution to our business.

That’s why I asked my team how we could show our appreciation for your loyalty, and they said…

“Everyone loves free money. Give [NAME] a $10 credit they can use towards their pet grooming services!”

And so, “Furry Friends Frenzy” was born!

But here’s the catch – due to the high demand for our services and the attention to detail they require, we can only keep this offer open until this Friday – April 7th @ 11:59pm (midnight). So you must act fast to claim your $10 credit and schedule your appointment.

Now, you may be asking, “Why get my pet groomed by you Bethany?”

Well our professional grooming services for dogs and cats improve their physical appearance and enhance their psychological health. We offer affordable prices, allowing pet owners to take care of their pets without breaking the bank. And with over 25 years of experience, we are experienced with all breeds of dogs and cats, providing peace of mind to pet owners.

We offer patience and attentiveness towards dogs of all ages and temperaments, reducing stress levels for both the pet and the owner. And we also offer tips and advice for canine care, bathing, and treatment of mange and oral diseases in dogs, providing valuable resources for pet owners. Plus, if you’re a working pet parent or busy for most of the day, we have the time and space to house your pet while they are getting pampered.

Grooming is important for your pet’s overall health and happiness. It helps keep their coat clean and free of dirt, debris, and parasites, while preventing matting and tangling, which can cause skin irritation, infections, and other health issues. Regular grooming can also keep your pet cool and comfortable, preventing discomfort and injury caused by overgrown nails.

So, what are you waiting for?

Call or text me now at (207) 839-2139 to claim your $10 credit and schedule your appointment to give your furry friend the love and care they deserve.

At Just Fur Friends, we pride ourselves on providing exceptional grooming services and personalized care in a warm and welcoming environment. And with your $10 credit, you can experience it all at an even more affordable price.

Thank you again for your trust and loyalty. I truly appreciate your business and look forward to seeing you and your furry friend soon!

Warmly,

Bethany Jones
Owner, Groomer @ Just Fur Friends

Professional pet grooming services for dogs and cats at an affordable price.
Experienced groomer with over 25 years of experience.
Provides tips and advice for canine care, bathing, and treatment of mange and oral diseases in dogs.

Remember, this offer is exclusively for our top clients like you, and it expires this Friday – April 7th @ 11:59pm (midnight).

So don’t wait – call or text me now at (207) 839-2139 to claim your $10 credit and schedule your appointment.

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EMAIL 2: [NAME]: WOW!

Greetings [NAME]!

I have just one word to describe the news I have for you today – “WOW!”

Just Fur Friends, the professional pet grooming specialist that has been serving the good people of Gorham, Maine for 25 long years, is celebrating its silver jubilee anniversary! And we couldn’t have done it without loyal and trusty clients like YOU!

We’re proud to announce that we have been rated as…

Gorham’s #1 Top Rated Professional Pet Grooming Specialist, with over 30+ 5-star Google reviews (and counting). Now, THAT is what we call an achievement!

To show our appreciation for your continued patronage, we have applied a $10 credit to your account that can be used towards any of our exceptional pet grooming services.

But, you need to act fast as this exclusive credit must be redeemed by this Friday, April 7th @ 11:59 pm (midnight) – which means you only have 4 days left!

So, without further ado, call or text us at (207) 839-2139 to claim your $10 credit and schedule your appointment.

Our friendly staff will be more than happy to answer any questions you may have and help you choose the perfect package to suit your needs.

But wait, there’s more! If you’re 1 of the next 7 people to book your appointment, we’ll throw in a free paw balm treatment for your furry friend – an additional $5 value that you’ll get for 100% FREE (a total savings of $15!)

The response from yesterday’s email has been overwhelming…

We are getting close to reaching our maximum capacity for these high-level services. That’s why we wanted to send you another email to ensure that you don’t miss out on this incredible client-only offer.

Call or text us at (207) 839-2139 to claim your $10 credit and schedule your pet grooming appointment now!

You might ask yourself, “Why do I need this?”

Well, let me tell you why! At Just Fur Friends, we offer professional pet grooming services that not only enhance the physical appearance of your furry friend but also improve their psychological health. Our experienced groomer has over 25 years of experience and handles all breeds of dogs and cats, providing peace of mind to pet owners. Plus, we offer valuable tips and advice on canine care, bathing, and the treatment of mange and oral diseases in dogs.

And if you’re a busy pet parent, worry not, as we have the time and space to house your pet while they are getting pampered.

So, what are you waiting for?

Call or text us at (207) 839-2139 to claim your $10 credit and schedule your pet grooming appointment now!

Thank you once again for your trust and loyalty. It’s clients like you that have made our 25 years of service possible.

Sincerely,

Bethany Jones
Owner, Groomer @ Just Fur Friends

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EMAIL 3: Holy Smokes, [NAME]! Did You Hear The BIG NEWS?

Well, well, well! Look who it is. It’s YOU, [NAME], one of our most loyal clients! And let me tell you something – you’re in for a treat! That’s right, Just Fur Friends is currently offering an absolutely CRAZY client only “Furry Friends Frenzy” – and you, my dear [NAME], are eligible to take advantage of it!

Now, I don’t want to leave you in suspense, so let me fill you in on the details of this amazing offer. As a token of our appreciation for your patronage, we’re giving you a $10 credit to be used towards ANY of our pet grooming services for dogs and cats until Friday – April 7th @ 11:59pm (midnight) – which, by the way, is only 3 days away!

But here’s the kicker, my friend – this credit is exclusively for you [NAME] and only you!

So, if you want to claim your $10 credit and schedule your appointment, simply call or text me now at (207) 839-2139.

But wait, there’s more! If you’re 1 of the next 4 people to book your appointment, I’ll even throw in a free paw balm treatment for your furry friend! Valued at $5, that’s a total value of $15!

Now, you might be wondering how Just Fur Friends became…

The #1 Top Rated Professional Pet Grooming Specialist in Gorham, Maine, with over 30+ 5 Star Google Reviews!!! (AND COUNTING).

Well, let me tell you something, my friend. It’s all thanks to clients like YOU [NAME].

Yes, some of it is due to good old-fashioned hard work, elbow grease and commitment to excellence at the highest level.

But the truth is, we wouldn’t be where we are today without loyal clients like you.

So, I want to take this opportunity to say THANK YOU from the bottom of my heart. Thank you for allowing us to wake up every morning and do what we love to do. We look forward to many more years of working together.

To show our appreciation, please accept this $10 credit which can be used towards any of our pet grooming services for your furry friend.

Our grooming services offer a plethora of benefits for your furry friend such as improved hygiene, reduced shedding, early detection of health issues, increased comfort, better appearance, and socialization.

And the best part? Our professional pet grooming services for dogs and cats are affordable, and our experienced groomer has over 25 years of experience. We also provide tips and advice for canine care, bathing, and treatment of mange and oral diseases in dogs.

So, what are you waiting for, [NAME]?

Call or text us now at (207) 839-2139 to claim your $10 credit and schedule your pet grooming appointment.

But be quick! This offer expires soon! Friday – April 7th @ 11:59pm (midnight) – only 3 days left!

Yours Truly,

Bethany Jones
Owner, Groomer @ Just Fur Friends

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EMAIL 4: Urgent heads up [NAME] – Only 1 day left (Ends Tmrw)

Hey there [NAME],

How’s your furry friend doing? Tail wagging, I hope!

You know what else I hope? That you’re taking your pet to a professional groomer who knows how to treat them right. And I’m not just talking about any groomer, I’m talking about the one and only Just Fur Friends.

Meredith Fuller-Young knows what I’m talking about. She’s been bringing her dogs to us for over 5 years now. And guess what? She’s thrilled with our service. So thrilled, in fact, that she left us a review.

“I love this place! My dogs enter with tails wagging. The staff are friendly and they are great with my dogs (they are both rescues) and they always look great afterwards. They are professional, reliable, and responsive. I think you should bring your dog here for great results.” – Meredith Fuller-Young

But here’s the thing, [NAME]. We want YOU to experience the same level of service and satisfaction as Meredith. That’s why we’re offering you a special client-only discount of $10 off any pet grooming service.

But you better act fast. This offer expires TOMORROW at 11:59pm (midnight).

That’s right, only ONE DAY LEFT to claim your discount and schedule your appointment.

And here’s the kicker: If you’re 1 of the next 2 people to book your appointment, we’ll throw in a free paw balm treatment for your furry friend! That’s a total value of $15!

“Why are we doing this, you ask?”

Because we appreciate your loyalty and we want to give back to our special clients. And since you’re already one of our loyal clients, we want to give you this special treat.

Remember, this offer is not available to the general public.

So call or text us now at (207) 839-2139 to claim your $10 discount and schedule your pet grooming appointment now!

Yours truly,

Bethany Jones
Owner, Groomer @ Just Fur Friends

____________________________________________________________________________

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EMAIL 5: FINAL HOURS: Your $10 Credit Expires TODAY

Hey there, [NAME],

Listen up, because this is your last chance to take advantage of Just Fur Friends’ “Furry Friends Frenzy” special offer for existing clients like you. It’s the final countdown, and you only have a few hours left to claim your $10 credit and apply it towards any pet grooming service for your furry friend.

As Mike Roy so aptly put it:

“Beth and her crew are the best at grooming. For years, they’ve been taking care of Casey, our beloved Bedlington, and now they’re ready to pamper our French Bulldog, Mr. Bojangles, too. Trust me, when it comes to expertise, these guys are the real deal.”

So, what’s the deal with you, [NAME]? I’ve been waiting to hear back from you, but haven’t seen hide nor hair of you.

Do you not want your pet cleaned, cut, and pampered like Mike’s was?

Or perhaps my last four emails got lost in cyberspace, and you’re only just hearing about this amazing offer now!

Well, don’t fret! You’ve still got a shot at this insane special client-only offer, but time is running out. You only have 13 hours left before the offer expires at 11:59 pm (midnight) tonight, Friday, April 7th.

But wait, there’s more! If you’re 1 of the next 1 people to book your appointment during this special client-only offer, we’ll throw in a free paw balm treatment for your furry friend valued at $5. That’s a total savings of $15!

I know some people might think I’m crazy for doing this, but I don’t care.

I want you and your furry friend to experience the Just Fur Friends difference.

We’re almost at max capacity, and my team is begging me to shut down this offer as the calendar is filling up fast – they want to go home eventually!

So, don’t wait too long to take action.

Call or text us right now at (207) 839-2139 to claim your $10 credit and schedule your pet grooming appointment.

Yours truly,

Bethany Jones
Owner, Groomer @ Just Fur Friends

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EMAIL 6: Only 6 Hours Left, $15 OFF

Hey there, [NAME]!

Bethany here, and I gotta ask – have you been living under a rock, my friend? It seems like you’re the only one who hasn’t taken advantage of Just Fur Friends’ “Furry Friends Frenzy” for EXISTING clients only. And trust me, you’re not gonna want to miss out on this one.

So, let me break it down for you.

For just 6 more hours, you can enjoy a whopping $10 OFF your next grooming service.

On top of that, you’ll receive a FREE paw balm treatment for your furry friend, valued at $5! That’s a total savings of $15!

But you better act fast, because this special promotion ends TONIGHT – Friday, April 7th at 11:59 PM sharp.

So, what are you waiting for?

Give us a call or shoot us a text at (207) 839-2139 to claim your $10 credit and schedule your pet grooming appointment now!

Your furry friend deserves the best, and we’re here to provide just that.

Now, I’m not one to shy away from some groovy humor, so let me leave you with this gem from our furry friend, Scooby Doo himself…

“Rehehehehe! Hello there, all you cool cats and kittens! It’s your pal Scooby Doo, here to let you in on the grooviest news since Scooby Snacks – Just Fur Friends “Furry Friends Frenzy”. Zoinks! Get ready for some serious pampering that’ll have your furry friends purring with delight! They’ll look and feel so good, you won’t even recognize them. ‘Ruh-roh–RAGGY!!!’ Don’t wait, book now and make your pet’s day. After all, happy pets make happy owners. Scooby-Dooby-Doo!!”

I think you get it by now.

So, whether or not you take advantage of this sale, I want you to know that I truly value your business, [NAME]. It’s always a pleasure to serve you and your furry friends, and I can’t wait to do it again in the future. Talk soon!

Your pal,

Bethany Jones
Owner, Groomer @ Just Fur Friends

Call or text me at (207) 839-2139 to claim your $10 credit and schedule your pet grooming appointment now!

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EMAIL 7: Bethany’s last email

Hey there, my favorite furry friend owner!

It’s Bethany from Just Fur Friends, and I hope this email finds you well. I know I’ve been hitting your inbox pretty hard with my “Furry Friends Frenzy” promotion, but listen up because this is the last chance you’ll have to snag a sweet deal for your furry friend.

As a preferred client, I’m extending an offer that will knock your socks off. For the next 2 hours, you can get $10 OFF your next grooming service!

But wait, there’s more! I’m also throwing in a FREE paw balm treatment for your furry friend, worth an extra $5. That’s a total savings of $15!

But you gotta act fast because this promotion ends TONIGHT at 11:59pm.

So don’t wait, call or text me at (207) 839-2139 to claim your $10 credit and schedule your next grooming appointment now!

Now, this is the last email I’ll bombard you with, we only have 1 more spot left anyways.

So let me remind you of the value that Just Fur Friends offers:

Professional grooming services for dogs and cats that improve their physical appearance and enhance their psychological health

Affordable prices, so you can take care of your pets without breaking the bank

An experienced groomer with over 25 years of experience handling all breeds of dogs and cats, providing peace of mind to pet owners

Patience and attentiveness towards dogs of all ages and temperaments, reducing stress levels for both the pet and the owner

Tips and advice for canine care, bathing, and treatment of mange and oral diseases in dogs, providing valuable resources for pet owners

If that sounds like something you’re interested in (and let’s be honest, who wouldn’t be?), then don’t hesitate to give me a call or a text. Remember, this is the last chance you’ll have to take advantage of this incredible deal.

If you’re not interested, no worries. Just ignore this email and we’ll catch you next time!

Talk soon,

Bethany Jones
Owner, Groomer @ Just Fur Friends

Call or text me at (207) 839-2139 to claim your $10 credit and schedule your next grooming appointment now!

Want us to create a customised email marketing campaign for YOUR business?

Pet Care – Example Email Marketing Campaign

April 27, 2023