If your website were a shop, your page titles would be the signs above each door. They tell both visitors and Google what’s inside.

A good title is short, descriptive, and includes your main keyword naturally. For example, “Plumber in Hoppers Crossing – 24 Hour Repairs” works far better than “Home” or “Welcome.”

Each page should have its own unique title that reflects its content. It’s one of the simplest SEO changes you can make, and one of the most effective.

Think of your titles as mini-advertisements for your business – make them count.