Although we normally associate SEO with on-site factors, such as meta tags and page content, off-site factors are equally important. Join us as we discuss 5 tips for making the most of your off-site presence. Off-site factors—especially backlinks—continue to play a significant role in a page’s search engine rankings. Irresponsible tactics and shortcuts, however, have […]
Is your small business struggling to compete with larger, more established storefronts? One of our most successful merchants shares his tactics for small businesses to sell big. Online retailing allows small and medium sized businesses to reach audiences who were previously unreachable. However, small and medium businesses tend to lack the same name recognition and […]
Google has fine-tuned its algorithms many times over the years, making it a challenge for businesses that rely on web search referrals to keep up. The truth is, unless you play by Google’s rules, you won’t achieve a top spot in the search engine results which many companies rely on to make their website and […]
As mentioned in our last post on semantic SEO, there are many ranking factors that impact SEO. While this infographic is by no means reveals any of Google’s secrets, or suggests any ranking factor is weighted higher or lower than others, it’s a decent compilation of the signals Google takes into account to judge your website […]
Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines become more and more sophisticated at delivering personalized results, these traditional SEO signals are no longer enough. Social media, however, specializes in the signals that search […]
Search engines have two major functions – crawling & building an index, and providing answers by calculating relevancy & serving results. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other […]
Have you seen the SEOMoz Beginner’s Guide to SEO yet? If not, don’t stress – we will bring it here to you over the next few weeks, a bit at a time. Of course, you are strongly encouraged to go to their site and download the free PDF. Or just click here and you will […]