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John Anderton: How Small Businesses Can Scale Without Burning Out

I think the biggest thing for me is that balance between working on the business and working in the business. When I was younger, I read a lot of books like The E-Myth, and it’s all about working on your business.

The name comes from Arthur C. Clarke. In 1964, there’s footage on YouTube, you can see it, he describes that in future work will be about communication technology, and connecting with people, not commuting.

For example, there’s farmers using drones driven by people in the Philippines to herd sheep, and electronic gates to move them between paddocks.

And so what you end up having is, one person in Australia who’s only really working six hours a week turning over a very substantial amount of money at a very high profit margin and growing at 20, 30% per annum.

We mainly hire, in the Philippines, there’s 110 million people. We’ll often get two and a half thousand applicants for roles, sometimes 9,000 applicants. There is amazing talent there that run everything.

If that glimpse into John Anderton’s thinking around business structure, offshore teams, and working fewer hours sparked your interest, the full conversation goes much deeper.

You can watch or listen to the complete episode at GoBeyondBusy.com, where Christine Abela speaks with business owners about building systems that support growth without constant overload.

 

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John Anderton: How Small Businesses Can Scale Without Burning Out
February 2, 2026 Podcast
Less than 1 minute Minutes

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