One question I am often asked by beginner users of WordPress is What is the difference between a Page and a Post. A post is like a newspaper. They have a date, and appear (usually) with the latest one first. They should be used for information that might become outdated. A page, however, is for […]
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Press releases have become more versatile than ever before especially in today’s social marketing scene. They’ve obviously been around for a long time but apart from the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits. Let’s take more […]
This article reviews five elements of Black Milk’s Pinterest strategy that could be applicable to smaller ecommerce stores, even if they are not in the fashion industry. 1. Highlight Product Boards First Black Milk’s Pinterest profile is about presenting, promoting and selling its products. It does this by structuring the profile to feature new collections […]
Although we normally associate SEO with on-site factors, such as meta tags and page content, off-site factors are equally important. Join us as we discuss 5 tips for making the most of your off-site presence. Off-site factors—especially backlinks—continue to play a significant role in a page’s search engine rankings. Irresponsible tactics and shortcuts, however, have […]
Is your small business struggling to compete with larger, more established storefronts? One of our most successful merchants shares his tactics for small businesses to sell big. Online retailing allows small and medium sized businesses to reach audiences who were previously unreachable. However, small and medium businesses tend to lack the same name recognition and […]
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert. Here is a list of businesses using video creatively to engage customers. Some videos give a demonstration and review of the product. Others provide an explanation of a technology or entire product category. […]
You have seen Pinterest plastered all over social media platforms where your friends and followers confess how they have burnt the midnight oil perusing through its contents. However, as a marketing manager, you still haven’t figured out how the Pinterest craze has to offer in your line of work. Well, Pinterest is not only a […]
A young man asked a rich old man how he made his money. The old guy fingered his expensive wool vest and said, “Well, son, it was 1932. The depth of the Great Depression. I was down to my last nickel. Marketing was the key to my success.” “I invested that nickel in an apple. […]
