Childcare Services – Example Email Marketing Campaign

EMAIL 1: There’s a $50 credit in your account…

Hey [NAME] – it’s Adrienne Paul, Owner of Pollywogs to Speckled Frogs Childcare and Preschool…

As one of our most valued loyal clients, I wanted to personally reach out and say “THANK YOU!” AND…

I just applied a $50 credit towards your childcare re-enrollment fees, which you can use until November 30, 2023 @ 11:59 PM EST.

Call or text me now at (207) 642-1209 to claim your $50 credit before it expires!

BONUS: If you’re 1 of the first 10 families to re-enroll, I’ll also throw in our exclusive “Little Explorer” activity kit – another $25 value for 100% FREE (a total savings of $75!)

“Woahh Adrienne! What’s this all about”

Pollywogs to Speckled Frogs is about to celebrate our 17th Year Anniversary – thanks to the trust and loyalty from families like YOU who’ve helped establish us as…

Standish, ME’s #1 Top Rated Early Childhood Development Specialist with over 100+ 5 Star Google and Facebook Reviews!!!

Back in 2006, when I founded Pollywogs to Speckled Frogs, my vision was simple: to establish a childcare and preschool facility that not only meets the practical needs of working parents by offering reliable and high-quality care but also creates a warm, engaging, and supportive environment where children can thrive, learn, and develop essential skills for a bright future.

Today, I’m grateful for all of your amazing feedback that confirms we’ve achieved that goal!

So last night, I asked my team how we could say thanks to all the families who have trusted us over the past 17 years with their children, and they said…

“Everyone loves a little extra help. Give [NAME] a $50 credit they can use towards their childcare re-enrollment fees!”

And then….BOOM! Just like that, the “Enrollment Extravaganza” sale was born!

The $50 credit I just applied to your account can be used towards your childcare re-enrollment fees.

This credit is exclusively for you [NAME] – but it must be redeemed by November 30, 2023 @ 11:59 PM EST – only 5 days left!

This is a special offer we’re rolling out to our top clients like you, but due to the high demand for these services and attention they require, we can only keep this offer open until then.

So, to claim your $50 credit and secure your child’s spot, simply call or text me now at (207) 642-1209.

Of course, I’ll be happy to answer any questions you may have and help you navigate through the re-enrollment process.

“Why should I re-enroll my child at Pollywogs?”

Our expert child care services provide peace of mind for parents. With convenient weekday hours (7:00 am – 5:00 pm) and a spacious fenced play area, we ensure a safe and enjoyable environment for your little ones. Established in 2006, our reputation in the Standish area builds trust and confidence among parents. Regular updates on our official website and Facebook page keep you informed and engaged in your child’s development.

Ready to get started?

Call or text me at (207) 642-1209 to claim your $50 credit and secure your child’s spot for another enriching year with us!

Thanks again for your trust and loyalty.

Adrienne Paul
Owner, Head Educator @ Pollywogs to Speckled Frogs Childcare and Preschool
Southern ME’s #1 Top Rated Early Childhood Development Specialist
Over 100+ 5-star Google and Facebook Reviews!
Established in 2006

PS: Again, this is a special offer we’re rolling out to our top families like you, but due to the high demand for these services and attention they require, we can only keep this offer open until November 30, 2023 @ 11:59 PM EST.

So please don’t sleep on this limited time opportunity! Call or text me at (207) 642-1209 to claim your $50 credit and secure your child’s spot for another enriching year with us!

____________________________________________________________________________

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EMAIL 2: [NAME]: WOW!

I’ve got one word for you [NAME] – “WOW!”

Pollywogs to Speckled Frogs is about to celebrate our 17th Year Anniversary – thanks to the trust and loyalty from families like YOU who’ve helped establish us as…

Standish, ME’s #1 Top Rated Early Childhood Development Specialist with over 100+ 5 Star Google and Facebook Reviews!!!

To say THANK YOU, I’ve applied a $50 credit towards your childcare re-enrollment fees.

This credit is exclusively for you but it must be redeemed by November 30, 2023 @ 11:59 PM EST – only 4 days left!

So, to claim your $50 credit and secure your child’s spot, simply call or text me now at (207) 642-1209.

I’ll be happy to answer any questions you may have and help you navigate through the re-enrollment process.

BONUS: If you’re 1 of the next 7 families to re-enroll, I’ll throw in our exclusive “Little Explorer” activity kit – another $25 value for 100% FREE (a total savings of $75!)

The response from yesterday’s email was WAY bigger than I expected…

We’re getting close to the max number of families we can accommodate right now, so I wanted to send you another email to make sure you don’t miss out on this special family-only offer.

Call or text me at (207) 642-1209 to claim your $50 credit and secure your child’s spot for another enriching year with us!

“Why do I need this?”

Call or text me at (207) 642-1209 to claim your $50 credit and secure your child’s spot for another enriching year with us!

Thanks again for your trust and loyalty.

____________________________________________________________________________

Want us to create a customised email marketing campaign for YOUR business?

EMAIL 3: Have you heard the BIG NEWS [NAME]?

WOAH, can you hear that [NAME]?

It’s the sound of the STAMPEDE of Pollywogs to Speckled Frogs Childcare and Preschool clients all rushing to take advantage of our absolutely CRAZY client-only “Enrollment Extravaganza”!!!

As one of our loyal clients, I just applied a $50 credit towards your childcare re-enrollment fees which can be used until November 30, 2023, @ 11:59 PM EST – only 3 days left!

To claim your $50 credit and secure your child’s spot, simply call or text me now at (207) 642-1209.

This credit is exclusively for you [NAME] – but it must be redeemed by November 30, 2023, @ 11:59 PM EST.

BONUS: If you’re 1 of the next 4 people to re-enroll, I’ll throw in an exclusive “Little Explorer” activity kit for your child – another $25 value for 100% FREE (a total savings of $75!)

When I started Pollywogs to Speckled Frogs Childcare and Preschool in 2006, I would’ve called you CRAZY if you told me we’d end up becoming…

Standish, ME’s #1 Top Rated Early Childhood Development Specialist with over 100+ 5 Star Google and Facebook Reviews!!!

Yes, some of this is down to good old-fashioned hard work, elbow grease, and a commitment to excellence at the highest level, BUT…

None of this would be possible without loyal clients like YOU, [NAME].

So from the bottom of my heart – THANK YOU for allowing me to wake up every morning and do what I love to do. I look forward to many more years of working together.

To show my appreciation, please accept this $50 credit which can be used towards childcare re-enrollment, providing you with…

Expert child care services – Ensuring peace of mind for parents.

Convenient weekday hours (7:00 am – 5:00 pm) – Accommodating working parents’ schedules.

Spacious fenced play area – Ensuring a safe and enjoyable environment for children.

Established reputation in the Standish area – Building trust and confidence among parents.

Regular updates on the official website and Facebook page – Keeping parents informed and engaged.

Call or text me at (207) 642-1209 to claim your $50 credit and secure your child’s spot for the upcoming year!

This offer expires on: November 30, 2023, @ 11:59 PM EST – only 3 days left!

____________________________________________________________________________

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EMAIL 4: Heads up [NAME] (ends tmrw)

“Our child has been here since she was eight weeks old and we’ve come to think of Pollywogs as family. Her teachers have been wonderful and allowed her to blossom and grow over all stages. They provide healthy meals and snacks which is amazing to not have to worry about, and do so many activities with them to help them learn fine motor skills, imagination, collaboration, etc. They communicate with us whether she is having a good or bad day, whether she napped or didn’t, etc. so we know what to expect when we pick her up. And the playground sections are perfect for each age group; our kid loves showing us new skills she learned, like climbing or monkey bars. I cannot recommend them enough.”

Review by Brittany Betencourt

–

Heads up [NAME], there’s only ONE day left to claim your $50 credit towards your childcare re-enrollment fees.

To claim your $50 credit and secure your child’s spot, simply call or text us now at (207) 642-1209.

We’re coming down to the wire now. This special client-only offer ends on: November 30, 2023 @ 11:59 PM EST – only 2 days left!

In fact, you can enjoy the same exceptional childcare services Brittany praised if you want, and for $50 less than what the general public is paying (since you’re a cherished client already).

BONUS: Not only that, if you’re 1 of the next 2 people to re-enroll, we’ll throw in an exclusive “Little Explorer” activity kit for your child – another $25 value for 100% FREE (a total savings of $75!)

“Why are you doing this Adrienne?”

To express our gratitude for 17 wonderful years of learning and laughter, we’re offering exclusive re-enrollment savings to our cherished Pollywogs families.

This is our way of giving back to our loyal clients (like you).

This offer is NOT available to the general public.

Call or text us at (207) 642-1209 to claim your $50 credit and secure your spot for another amazing year of childcare with Pollywogs to Speckled Frogs Childcare and Preschool!

____________________________________________________________________________

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EMAIL 5: Your $50 credit expires TODAY…

“Pollywogs is an incredibly amazing preschool! Our son has flourished since starting here and we are incredibly sad to be moving him away from such an amazing center. The ENTIRE staff is so friendly and welcoming. Our son has made tons of friends. He’s so happy to go and many days asks to stay longer at pickup time. The teachers do an excellent job of truly teaching the kids through hands-on activities and encouraging positive, functional social skills. It is going to be difficult to find a place that even comes close to comparing once we move. We are sad to go but unbelievably grateful that we had the opportunity to be part of Pollywogs at all.”

Review by Franchesca Tallerico

–

OK [NAME]. This is it.

The LAST day of Pollywogs to Speckled Frogs Childcare and Preschool’s “Enrollment Extravaganza” for EXISTING clients only (like you).

I have a $50 credit here waiting for you to be claimed and applied towards child care re-enrollment fees…

But I haven’t heard from you …

My only guess is you don’t want the peace of mind for parents, accommodating weekday hours, a spacious fenced play area, an established reputation in Standish, or regular updates (like Franchesca got).

Or maybe my last 4 emails have slipped through the cracks, and you’re just hearing about this INSANE special offer right now!!!

In that case, you better get a serious scoot on because this special client only offer ends in only 13 hours: TONIGHT – November 30, 2023 @ 11:59 PM EST.

Call or text me at (207) 642-1209 to claim your $50 credit and schedule your child care re-enrollment now!

BONUS: If you’re 1 of the next 1 families to re-enroll, we’ll throw in an exclusive “Little Explorer” activity kit for your child – another $25 value for 100% FREE (a total savings of $75!)

Some will call me crazy for doing this…

Whatever you call me, don’t wait around much longer to think about it

We’re seriously down to the final hours of this special client only offer, and I don’t want you to miss out.

We’re almost at max capacity, and my team is hounding me to shut this offer down ASAP as the number of kids they can handle are filling up fast – they want to go home eventually lol!

Call or text me at (207) 642-1209 to claim your $50 credit and schedule your child care re-enrollment now!

Talk soon,

____________________________________________________________________________

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EMAIL 6: 6 hours left, $75 OFF (OMG)

Have you been living under a rock over the last few days [NAME]?

Because you STILL haven’t taken advantage of Pollywogs to Speckled Frogs Childcare and Preschool’s “Enrollment Extravaganza” for EXISTING clients only (like you).

In case you missed it, I’m giving you $50 OFF your childcare re-enrollment fees…

PLUS this FREE bonus worth another $25: an exclusive “Little Explorer” activity kit for your child, filled with creative and educational goodies – (a total savings of $75!)

BUT, this special promotion ends in only 6 hours: TONIGHT – November 30, 2023 @ 11:59 PM EST.

Call or text us at (207) 642-1209 to claim your $50 credit and secure your spot for another amazing year of childcare with Pollywogs to Speckled Frogs Childcare and Preschool!

I’ve been racking my brain for the last 20 mins trying to come up with a clever way to end this email so here goes nothing (the voice of Cocomelon)…

“Doo doo doo, let’s learn and play, at Pollywogs where kiddos brighten their day! Colors, shapes, and laughter galore, ‘Little Explorers’ find wonders in every door!”

I think you get it by now

Seriously, thanks for playing along. Whether you take advantage of this sale or not, I TRULY value your business and I look forward to serving you again in the future.

Talk soon,

Call or text us at (207) 642-1209 to claim your $50 credit and secure your spot for another amazing year of childcare with Pollywogs to Speckled Frogs Childcare and Preschool!

____________________________________________________________________________

Want us to create a customised email marketing campaign for YOUR business?

EMAIL 7: Adrienne’s last email

OK, we’re down to the last TWO hours of Pollywogs to Speckled Frogs Childcare and Preschool’s “Enrollment Extravaganza” for EXISTING clients only (like you).

“As if” you already haven’t heard from my 6 other emails…

As a current preferred client of Pollywogs, I’m giving YOU $50 OFF your childcare re-enrollment fees…

PLUS another FREE bonus worth an extra $25: Plus, receive an exclusive “Little Explorer” activity kit for your child, filled with creative and educational goodies – (a total savings of $75!)

BUT, this special promotion ends in only 2 hours: TONIGHT – November 30, 2023 @ 11:59 PM EST

Call or text us at (207) 642-1209 to claim your $50 credit and secure your spot for another amazing year of childcare with Pollywogs to Speckled Frogs Childcare and Preschool!

This is the last email I’ll send you about this. We only have 1 more spot left anyways.

So if you want…

Expert child care services – Provides peace of mind for parents.

Convenient weekday hours (7:00 am – 5:00 pm) – Accommodates working parents’ schedules.

Spacious fenced play area – Ensures a safe and enjoyable environment for children.

Established reputation in the Standish area – Builds trust and confidence among parents.

Regular updates on the official website and Facebook page – Keeps parents informed and engaged.

…you know where to find me

If not, ignore this email, and nothing will happen.

Talk soon,

Call or text us at (207) 642-1209 to claim your $50 credit and secure your spot for another amazing year of childcare with Pollywogs to Speckled Frogs Childcare and Preschool!

Want us to create a customised email marketing campaign for YOUR business?

Childcare Services – Example Email Marketing Campaign

December 8, 2023