Check out this installment of the Volusion Ecommerce Marketing Checkup series to read about how our marketing professionals thought Fiddlesticks could boost its online sales! For this installment of the Volusion Ecommerce Marketing Checkup, we assembled a cross-functional team of marketing professionals to review Fiddlesticks, an online boutique that features adorable children’s clothing. Although Fiddlesticks […]
A visiting customer is taken on a tour of a latex products factory by the factory’s marketing manager. At the first stop, he’s shown the machine that manufactures baby-bottle nipples. The machine makes a loud hiss-pop! noise. “The hiss is the rubber being injected into the mold,” explains the marketer. “The popping sound is a […]
Don’t say I didn’t warn you. Your CubeCart site is dead. REALLY dead. Back in 2007 I was building CubeCart sites. CubeCart was (then) pretty good. I had the free version, V3, and because I am a programmer I pulled it apart, worked out what it could do, and made a ton of changes to […]
Share this Image On Your Site <p><strong>Please include attribution to GeckoGullyWebSites.com with this graphic.</strong></p> <p><a href=’gttp://GeckoGullyWebSites.com/wordpress-infographic/’><img src=’https://geckogullywebsites.com/wp-content/uploads/2014/06/Why-you-should-be-using-WordPress.png’ alt=’Why You Should Be Using WordPress Infographic’ width=’700px’ border=’0′ /></a></p> <p> Looking for a WordPress Developer? You’ve come to the right place! We’ve created a TON of WordPress sites in the 15 years we’ve been building sites for […]
Google has fine-tuned its algorithms many times over the years, making it a challenge for businesses that rely on web search referrals to keep up. The truth is, unless you play by Google’s rules, you won’t achieve a top spot in the search engine results which many companies rely on to make their website and […]
Slideshare gets about 78 million visitors a month and has an Alexa Rank of 123. It’s possible for even the little marketer to get featured if your presentation is good enough. Plus the competition for eyeballs isn’t all that great, which means you can get lots of traffic. In fact, as I’m writing this, I […]
Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content and ideas, to keep your subscribers interested and, importantly, to avoid opt-outs. In this post, I’ll review innovative email examples from ecommerce companies. Emphasize Content, not Product Offers Subscribers quickly […]
If you’re not paying for Facebook advertising, all that work you put into building a Facebook fan base on your company page is most likely not reaping the returns it once did. In 2012, Facebook said in a blog post that about 16 percent of a business’s fans saw its new content. “Organic reach” (the […]
How many readers of a Facebook Page does it take to change a light bulb? ANSWER: 1 to change the light bulb and to post that the light bulb has been changed. 14 to share similar experiences of changing light bulbs and how the light bulb could have been changed differently. 7 to caution about […]
(Figures current as of 21 June 2014 – source http://w3techs.com/technologies/details/cm-wordpress/all/all – see that link for current data). WordPress is used by 60.2% of all the websites whose content management system we know. This is 22.4% of all websites. Versions of WordPress Version 3 is used by 98.6% of all the websites who use WordPress. Version […]
The world gets more interconnected every day, and it’s becoming more and more important to be able to communicate in multiple languages. For those of us who aren’t fluent in four languages, there’s Google Translate. We’ve put together some videos to make it easy to learn how to translate your own voice or a piece of text, on your […]
Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating Pinterest images that drive traffic to ecommerce sites. It is based on research byCuralate, “the world’s leading marketing and analytics suite for the visual web.” 1. Avoid Human Faces Curalate […]
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