It used to be that fans who liked brand pages on Facebook would then get to see the posts that appeared on those feeds. But thanks to changes Facebook has made recently, only about 10% of fans will ever see any post made on a page. Why is that? If you follow the money, you’ll […]
Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds of decisions you can derive from them. Web Design Base your web design decisions on users’ browsing and behavioral data. What is the best design or layout for your website […]
A young guy from North Dakota moves to Florida and goes to a big “everything under one roof” department store looking for a job. The Manager says, “Do you have any sales experience?” The kid says “Yeah. I was a vacuum salesman back in North Dakota.” Well, the boss was unsure, but he liked the […]
As mentioned in our last post on semantic SEO, there are many ranking factors that impact SEO. While this infographic is by no means reveals any of Google’s secrets, or suggests any ranking factor is weighted higher or lower than others, it’s a decent compilation of the signals Google takes into account to judge your website […]
Now this is cool. I have been looking for something like this for ages. And it was right there under my nose the whole time. What this thing can do (among a lot of other things), is notify your Facebook page as soon as a new post is added to your WordPress site. Or, if […]
Every month, Volusion assembles a cross-functional team of marketing professionals to evaluate a Volusion store and provide recommendations for boosting their online success. In this round, our team reviewed Fiddlesticks, an online boutique that features adorable children’s clothing. Although Fiddlesticks has a terrific product offering, their store isn’t getting as much traffic or sales as […]
Yes, I know this is NOTHING to do with web sites, but oh boy, at the end of a stressful day these goats yelling like humans really gave me the lift I needed. I hope it does the same for you! (Make sure you watch till the end – the last one, with the dog […]
Lowering the price is a one-directional, single-axis choice. Either it’s cheaper or it’s not. At first, the process of lowering your price involves smart efficiencies. It forces hard choices that lead to better outcomes. Over time, though, in a competitive market, the quest for the bottom leads to brutality. The brutality of harming your suppliers, […]
Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines become more and more sophisticated at delivering personalized results, these traditional SEO signals are no longer enough. Social media, however, specializes in the signals that search […]
The team behind the All in One SEO Pack just released a new version of their popular WordPress plugin. It is a security release patching two privilege escalation vulnerabilities we discovered earlier this week that may affect any web site running it. The risks If your site has subscribers, authors and non-admin users logging in […]