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I guess something I’d like to have known earlier would be to be more self-confident in employing people who know certain things better than I do.

So Heat It is a medical device that stops the itching and pain after an insect bite. Most kind of insect bites can cause itching and pain, especially sand flies or mosquitoes.

So we’ve sold in the past three years alone, we’ve sold over 1.5 million units already and I feel now ready to expand internationally and Moni is our fantastic outpost in New Zealand.

I would like to tell you that it’s this beautiful plan and then we just execute one step at a time. But New Zealand is a great example.

One thing that is worth noting is that in most legislations around the world, it is a medical device. So in Europe, for example, it’s categorized as a class 2a medical device.

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