Content Marketing, SEO & AEO

Hi, I’m Christine Abela. One of the biggest frustrations I hear from business owners is, “How do I get more people to find me on Google?”

The answer is usually content. Not just any content, but the right content – content that answers the exact questions your customers are asking. That’s the heart of content marketing, also known as inbound marketing.

What is content marketing?

Content marketing is about positioning you as the authority in your field. Instead of chasing leads, you attract them by publishing helpful, relevant information on your website. This is one of the strongest forms of Search Engine Optimisation (SEO). Google rewards websites that consistently provide real answers, and your authority grows each time you do it well.

How do I know if my website content is working?

A simple way to find out is with my free content audit. Click here and I’ll show you how well your website currently answers visitor questions, and where the gaps are.

How do I create content for clients?

I use a mix of good old-fashioned research, AI support, and human writing. This combination enables me to produce a large volume of high-quality content, all while ensuring a human review before it goes live.

You approve every blog post before it’s published on your site. That way you stay in control of the message and the tone.

What happens after a blog post is published?

This is where most content plans fall down: they stop at “publish.”

I go further.

I use software I helped create to extract key sentences from your blog post and schedule them to appear on social media over the next 12 months. That means one blog post doesn’t just sit on your site – it works hard for you across Facebook, LinkedIn, and Google Business Profile all year round.

What if my social media isn’t set up?

If you don’t already have your social media platforms in place, I can help. I set up and optimise Facebook, LinkedIn, and Google Business Profile pages so they work in sync with your website.

When these channels are consistent and active, they build trust and authority while driving traffic back to your site.

Why does this approach matter?

Many businesses struggle because their websites are little more than digital brochures. Pretty to look at, but not working to bring in new leads. With content marketing, your website becomes a living asset – answering questions, building authority, and creating a steady stream of visitors who are already interested in what you do.

Next steps

If you’d like your website to work harder for you, start by asking how well it answers your visitors’ questions. That’s where content marketing starts, and that’s what I help you achieve.