In 2012, Facebook is exploding with business pages. Sadly, many are half-finished or abandoned. A good Facebook Page can help your business look real and approachable.

Start with the basics – upload your logo as the profile photo and a good cover image. Fill in your business details, opening hours, and website link.

Then post something. Even if it’s just a welcome message, an update, or a photo from your workday. Consistency beats perfection. A page that looks active gives people confidence to get in touch.

Facebook is your public face – give it a bit of care and it will repay you many times over.