I swore myself never to buy a business, but actually there are some benefits to doing that.

Let’s start with the most important one. That it’s not, your customers are always right. But your customers really tell you what they want.

So once you sit on a boat, you are officially in maritime law.

And it’s quite hilarious actually.

The master of the vessel. Yes, it’s an 11 foot little tinny, but it moves a bit faster.

Hesitation, short moment of panic, and you actually just grab by instinct something to hold on, which is your handlebar, your steering bar. And then yeah, your telephone falls down, if you’re lucky at the footwell. If not, it goes plop.

And a lot of people call and say the machine just broke. No, the machine hasn’t broke. You’re breaking the law and the machine just saved your butt.

The lead generation initially is one thing, but then the repeat customers and the upsell for the repeat business, that’s absolute key.

Want to hear what happened when Christine Abela sat down with Dr Jürgen Kolb? Tune in to Go Beyond Busy for practical insights from real business owners. You’ll find this episode and more at GoBeyondBusy.com