With more people checking their emails on smartphones than ever, mobile optimisation is no longer optional—it’s essential. For local businesses, creating mobile-optimised emails ensures your messages look great and function properly, regardless of the device used. This can significantly boost engagement and conversions.

Why Mobile-Optimised Emails Matter

Nearly half of all email opens now happen on mobile devices. If your emails aren’t designed for smaller screens, they may appear cluttered or hard to read, leading recipients to ignore or delete them. Mobile-friendly emails improve user experience, making it easier for customers to engage with your content.

Key Features of Mobile-Optimised Emails

Here are the elements to focus on when designing mobile-friendly emails:

• Responsive Design: Ensure your email layout adjusts automatically to fit different screen sizes.
• Readable Text: Use a font size of at least 14px to ensure text is easily read on smaller screens.
• Touch-Friendly Buttons: Make call-to-action buttons large enough to tap easily, with plenty of space around them.
• Single-Column Layout: Simplify your design with a single column that scrolls vertically for better readability.
• Optimised Images: Use images that load quickly and scale properly on mobile devices.

Best Practices for Mobile Email Success

Follow these tips to maximise the impact of your mobile-optimised emails:

• Test Before Sending: Preview your emails on various devices to ensure they look and function correctly.
• Keep Subject Lines Short: Aim for 40 characters or fewer subject lines to ensure they display properly on mobile screens.
• Prioritise Key Information: Place your most important content and call-to-action near the top of the email.

Using Tools to Simplify Mobile Optimisation

Email marketing platforms like GoHighLevel make creating responsive, mobile-friendly emails easy. With built-in templates and testing tools, you can design professional emails that look great on any device. A 14-day free trial is available, with plans starting at $US97 a month.

Measuring Mobile Email Performance

To evaluate the effectiveness of your mobile-optimised emails, monitor key metrics such as open rates, click-through rates, and conversions. Look for trends indicating how your mobile audience engages with your campaigns, and use this data to refine your approach.

Engage Your Customers Anywhere

Mobile optimisation is essential for delivering a seamless email experience that engages your audience and drives results. By focusing on responsive design and mobile-friendly features, your local business can connect with customers wherever they are, improving engagement and conversions.