Think about the last time you needed to hire someone. Maybe it was a painter for your home. What did you do first?
- You didn’t pick up the phone.
- You didn’t drive around looking for a sign.
- You went online and started searching.
What Customers Are Really Looking For
When people search online, they want answers. If you’re hiring a painter, the questions are obvious:
- How much does it cost to paint the inside of a three-bedroom house?
- How long will it take?
- What brand of paint will be used?
- Do I need to move the furniture myself?
These are practical questions, but here’s the blunt truth: most websites don’t answer them.
Why Most Websites Fail
Far too many websites focus on glossy images, generic statements about quality, or company history. While that information may look appealing, it doesn’t provide the answers potential buyers are actively seeking.
And what happens when a customer can’t find those answers? They hit the back button and choose a competitor whose website gives them the clarity they need.
How a Website Content Audit Helps
A website content audit shows you exactly where your site is falling short. It checks whether your website covers the questions customers actually ask and highlights the gaps where you may be losing leads.
With an audit, you’ll know:
- Which customer questions your site already answers well
- Which questions are missing completely
- Where your content could be improved to build trust
Get a Free Website Content Audit
I’ve created a free Website Content Audit for business owners who want clarity about whether their website is helping or quietly costing them enquiries. It’s simple, it’s honest, and it will give you a clear picture of your current strengths and weaknesses.
