Search engines love active websites. If your site hasn’t changed since 2011, Google might assume your business isn’t active either.

Adding new pages, posts, or even updating your existing text tells Google that your site is still relevant. That helps you climb in search results.

You don’t have to write every week. A few updates every month – maybe a new blog post, testimonial, or project photo – can make a big difference.

Your website should feel alive, not abandoned. Think of it as your digital shopfront – would you leave the same display up for three years?