Small business owners often ask me if video is really worth the effort. After all, writing a blog post feels simpler and cheaper.

But in 2025, video is no longer optional. It is one of the most effective ways to appear in both Google and YouTube search results simultaneously. That means double the chances to be found by potential customers.

Why does Google give so much space to video?

Google owns YouTube. That simple fact explains a lot.

When someone searches a question, Google often shows a block of videos near the top of the results. Those spots are highly visible and usually get more clicks than plain text results.

If your business is not creating and optimising videos, you’re giving competitors the chance to take that space instead.

What is Video SEO?

Video SEO refers to optimising your videos so that search engines can effectively understand and rank them. It’s not just about the video itself – it’s about the title, description, tags, captions, and even the thumbnail. A well-optimised video can bring in traffic for months or years after it’s published.

Why is Video SEO important for small businesses in 2025?

• People expect video: Customers often prefer to watch a two-minute video instead of reading a page of text.
• Search results favour video: Google is showing more video snippets than ever before.
• Authority and trust: Seeing and hearing from a real person builds confidence in your business.
• Repurposing content: One video can be used on your website, YouTube, Facebook, LinkedIn, and Google Business Profile.

Isn’t video expensive and time-consuming?

That’s a common worry. But video production is more affordable than many think. In fact, one of the most effective strategies is to repurpose your existing blog posts into videos.

This way, you’re not starting from scratch – you’re turning content you already have into a new format with far greater reach.

How can small businesses get started?

1. Pick one popular blog post or FAQ from your website.
2. Write a simple script or let me help shape the content.
3. Create a short video with clear audio and captions.
4. Optimise the title, description, and tags for search.
5. Upload it to YouTube and embed it on your website.

Final thought

In 2025, ignoring video SEO means giving away valuable real estate on Google and YouTube to competitors. Small businesses that embrace video now will enjoy higher visibility, more authority, and a steady stream of customers finding them online.