AI Accuracy for Small Business: Why 57% Isn’t Good Enough
AI accuracy for small business: Microsoft’s Excel AI gets it wrong 4 out of 10 times. What 57.2% accuracy means before you invest.
Artificial Intelligence (AI)
AI-Generated Content & SEO: Insights from the Ahrefs Study
Ahrefs analysed 600,000 pages and found AI content isn’t penalised. Learn how to combine AI with strategy to improve your Google rankings.
Old SEO vs. New SEO: Why AI Has Changed the Game
Old SEO vs. New SEO: Has Your Strategy Kept Up? SEO has always been about getting found online, but the way it works has undergone significant changes. The days of stuffing keywords into blog posts and scrambling to reach page one of Google are slipping away. Today, search engines are no longer the only gatekeepers […]
Your Competitors Are Already Using AI Against You
67% of NZ businesses use AI, but only 8% prioritise it. While you’re worried about mistakes, competitors save 275 hours yearly on research.
How to use Local Business Content Strategy to Become the Top Choice in Your Area
Answering customers’ questions in content form is how to get AI tools to recommend your business. This is local business content strategy.
New Zealand Business Consultant Warns: Businesses That Delay AI Strategy Adoption Risk Falling Behind
NZ businesses urged to adopt an AI strategy now or risk falling behind, warns Timaru tech consultant Christine Abela of Gecko Gully Limited.
AI Business Transformation Without The Hype
AI business transformation isn’t about hype – it’s about using the right tools to solve real problems and help small businesses work smarter.
Why SEO Fundamentals Still Matter in the Age of AI Search
AI Search is changing how people find information, but SEO fundamentals still matter. Sticking to the basics keeps a business visible online.
AI Chatbots Are Quietly Transforming NZ Customer Service
AI Chatbots are transforming customer service for small NZ businesses—offering 24/7 support, consistent quality, and powerful data insights.
Advances in Artificial Intelligence
Latest advances in Artificial Intelligence, from machine learning to robotics & NLP. Ethical implications of this rapidly evolving technology.
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