Check out this installment of the Volusion Ecommerce Marketing Checkup series to read about how our marketing professionals thought Fiddlesticks could boost its online sales! For this installment of the Volusion Ecommerce Marketing Checkup, we assembled a cross-functional team of marketing professionals to review Fiddlesticks, an online boutique that features adorable children’s clothing. Although Fiddlesticks […]
Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content and ideas, to keep your subscribers interested and, importantly, to avoid opt-outs. In this post, I’ll review innovative email examples from ecommerce companies. Emphasize Content, not Product Offers Subscribers quickly […]
If you’re not paying for Facebook advertising, all that work you put into building a Facebook fan base on your company page is most likely not reaping the returns it once did. In 2012, Facebook said in a blog post that about 16 percent of a business’s fans saw its new content. “Organic reach” (the […]
Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating Pinterest images that drive traffic to ecommerce sites. It is based on research byCuralate, “the world’s leading marketing and analytics suite for the visual web.” 1. Avoid Human Faces Curalate […]
First of all, let me clarify that introverts aren’t necessarily shy. They are, however, quieter than extroverts. Introverts talk plenty when they have something important to say, but they tend to stay quiet when the topic is small talk. Why? Because small talk isn’t important to them. Now then, let’s say you have 2 salespeople […]
Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds of decisions you can derive from them. Web Design Base your web design decisions on users’ browsing and behavioral data. What is the best design or layout for your website […]
Every month, Volusion assembles a cross-functional team of marketing professionals to evaluate a Volusion store and provide recommendations for boosting their online success. In this round, our team reviewed Fiddlesticks, an online boutique that features adorable children’s clothing. Although Fiddlesticks has a terrific product offering, their store isn’t getting as much traffic or sales as […]