Timing is everything in email marketing. Sending emails at the right moment can significantly improve open rates and engagement, helping your local business connect with customers more effectively. But how do you determine the best time to send emails? This article will guide you through the key factors to consider.

Why Timing Matters in Email Marketing

Even the most well-crafted email can fall flat if it lands in a customer’s inbox at the wrong time. By understanding your audience’s habits and preferences, you can schedule emails when they’re most likely to read and respond.

General Guidelines for Email Timing

While every audience is unique, research suggests certain times and days tend to perform better for most email campaigns:

• Midweek Mornings: Tuesdays, Wednesdays, and Thursdays around 10 am are ideal for reaching customers who check emails during work hours.
• Evening Engagement: For local businesses catering to consumers, evenings between 7 pm and 9 pm can work well as people unwind after their day.
• Weekends for Leisure: Saturday mornings can be effective for businesses targeting leisure activities or personal interests.

These are starting points, but testing is key to discovering what works best for your audience.

How to Identify the Best Time for Your Business

To find the optimal timing for your emails, consider these steps:

1. Analyse Your Customer Base: Consider when your customers will most likely check their emails. Are they early risers, or do they engage more in the evening?
2. Review Past Campaigns: If you’ve sent emails before, look at the open and click-through rates to identify patterns in timing.
3. Experiment with A/B Testing: Use tools like GoHighLevel to test different send times and track results. This platform offers a 14-day free trial and plans starting at $US97 a month.

Using Automation to Stay Consistent

Once you’ve identified the best times for your audience, scheduling tools can help ensure your emails are sent at the perfect moment. Automation saves time and keeps your campaigns consistent, boosting overall engagement.

Keep Testing and Refining

Email timing isn’t a one-size-fits-all strategy. Customer behaviour can change over time, so you must review your analytics regularly and adjust your schedule. Consistent testing will ensure your emails continue to perform well.

Boost Engagement with Perfect Timing

Finding the best time to send emails can significantly enhance your marketing efforts. By focusing on timing, your local business can build stronger customer connections and see better results from every campaign.