Email personalisation is a powerful way to make your communications more relevant and engaging. It can mean the difference between an email being opened or ignored for local businesses. The best part? You don’t need to spend hours crafting every email. You can personalise your messages effectively and efficiently with a few simple techniques.

Why Personalisation Matters

Customers are likelier to open and engage with emails tailored to them. Personalisation creates a sense of connection, making recipients feel valued. For local businesses, this can translate into better engagement, more repeat sales, and stronger customer loyalty.

Easy Ways to Personalise Your Emails

Here are some quick and effective ways to personalise your emails:

• Use Their Name: Addressing customers by name in the subject line or greeting makes your emails feel more personal.
• Segment Your List: Group your email list based on past purchases, interests, or location. This lets you send targeted messages that are more likely to resonate.
• Reference Past Interactions: Mentioning a recent purchase or visit shows customers that you remember and appreciate their support.
• Tailor Offers: Send promotions or recommendations based on a customer’s preferences or shopping history.

How Automation Can Help

Personalising emails doesn’t mean you have to write each one manually. Tools like GoHighLevel make it easy to personalise at scale. You can automate processes like adding names, segmenting lists, and sending tailored offers. Plus, a 14-day free trial is available, with plans starting at $US97 a month.

Tips for Getting Started

Here are some tips to begin personalising your emails:

1. Start with a welcome email that includes the customer’s name.
2. Segment your email list into two or three basic groups to target your messages.
3. Use email templates that allow easy personalisation, such as placeholders for names or offers.

Save Time and See the Results

Email personalisation doesn’t need to be a time-consuming task. You can make your communications more engaging and effective with the right tools and strategies. Over time, these small efforts can lead to stronger customer relationships and increased sales for your business.