If you are selling craft items on Etsy, you probably already know that the way to succeed is to do your own marketing. You need to be actively working to send people to Etsy, to your product pages, in order to get them to buy. It is no longer simply a matter of “build it […]
Perhaps the most neglected and least understood page on any website is the “About Me” page, that page that introduces you, your team and your business to the world in general. Here’s the thing: Your “About Me” page is valuable real estate, and you should put as much effort into it as you do your […]
A client was wanting to reactivate an old customer list, but she didn’t have a web site, and had a very small budget. So I suggested she text the former customers, and re-introduce herself to them (she had all their records on paper). I suggested she should ask for their email addresses, so she can […]
This is a great example of out of the box thinking. Problem: Only 15% of the population is really, truly into working out and being fit. Thus, all gyms go after this 15% of the population. Opportunity: Cater to the other 85%. And that’s exactly what Planet Fitness is doing. They don’t want the super […]