Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert. Here is a list of businesses using video creatively to engage customers. Some videos give a demonstration and review of the product. Others provide an explanation of a technology or entire product category. […]
You have seen Pinterest plastered all over social media platforms where your friends and followers confess how they have burnt the midnight oil perusing through its contents. However, as a marketing manager, you still haven’t figured out how the Pinterest craze has to offer in your line of work. Well, Pinterest is not only a […]
A young man asked a rich old man how he made his money. The old guy fingered his expensive wool vest and said, “Well, son, it was 1932. The depth of the Great Depression. I was down to my last nickel. Marketing was the key to my success.” “I invested that nickel in an apple. […]
After talking with some friends about this kind of situation, I thought I’d start a short series dealing with the challenging situation where your web designer goes AWOL. In case you missed it, AWOL is military language for Absent WithOut Leave. And if you’ve never had a web developer or designer just disappear on […]
WordPress is the world’s most popular publishing platforms: as of August 2011 it’s been used by 22 per cent of all new websites. It’s highly customisable, very easy to use and, probably the best part, it’s completely free. Because of its enormous popularity, there’s a wealth of WordPress tutorials online to help you get to […]
Whether you’re solving a problem, writing a blog post, crafting a review or creating your next product, creativity is one of your best tools for getting the job done with finesse and style. With that in mind, here are 17 methods anyone can use to become more creative: Free write – this is where you […]
Approximately 5.5 million gigabites of content is shared daily through social media and email. Want to grab a piece of that viral pie? Here are 5 tips to help get your content moving into new hands and seen by new eyeballs: Use Great Headlines. This one’s a no brainer, yet it’s the biggest mistake marketers […]
Check out this installment of the Volusion Ecommerce Marketing Checkup series to read about how our marketing professionals thought Fiddlesticks could boost its online sales! For this installment of the Volusion Ecommerce Marketing Checkup, we assembled a cross-functional team of marketing professionals to review Fiddlesticks, an online boutique that features adorable children’s clothing. Although Fiddlesticks […]
A visiting customer is taken on a tour of a latex products factory by the factory’s marketing manager. At the first stop, he’s shown the machine that manufactures baby-bottle nipples. The machine makes a loud hiss-pop! noise. “The hiss is the rubber being injected into the mold,” explains the marketer. “The popping sound is a […]