The New Yorker is an iconic magazine that’s been in print since 1925, and its online web presence is now on WordPress. Reported in the New York Times originally, the New Yorker is altering its online strategy, broadening the number of magazine articles available for free online. Their archive is now completely viewable online, going […]
I don’t normally write posts that are aimed only at my clients, but I have had a number of people ask me about this lately, and they are not all my clients. So I hope this helps a few people! If you have the Sucuri security plugin on your WordPress site, or any other software […]
Perhaps the most neglected and least understood page on any website is the “About Me” page, that page that introduces you, your team and your business to the world in general. Here’s the thing: Your “About Me” page is valuable real estate, and you should put as much effort into it as you do your […]
Recently I saw an old Cosmopolitan Magazine from over 10 years ago. Curious, I looked inside and there I found a large 36 page pullout booklet on astrology. Now before you roll your eyes, stay with me a moment. Intrigued by my discovery, I started paging through and realized I was holding what could potentially […]
A client was wanting to reactivate an old customer list, but she didn’t have a web site, and had a very small budget. So I suggested she text the former customers, and re-introduce herself to them (she had all their records on paper). I suggested she should ask for their email addresses, so she can […]
Here’s a great idea: Use a self-help classic to refine and maximize the results you get from social media, and specifically, Google+. First, have you ever read the 7 Habits? If not, head over to Amazon and get a copy – you won’t regret it. Now then, how do you use this classic from 1989 […]
Whatever you use your blog for, I know one thing is true – you can always use more traffic. And if your funnels are set up correctly, the more traffic you receive the more sales you should get. So how can you increase the popularity – and thus the traffic – of your blog? Here […]
This is a great example of out of the box thinking. Problem: Only 15% of the population is really, truly into working out and being fit. Thus, all gyms go after this 15% of the population. Opportunity: Cater to the other 85%. And that’s exactly what Planet Fitness is doing. They don’t want the super […]
One question I am often asked by beginner users of WordPress is What is the difference between a Page and a Post. A post is like a newspaper. They have a date, and appear (usually) with the latest one first. They should be used for information that might become outdated. A page, however, is for […]
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