Recently I saw an old Cosmopolitan Magazine from over 10 years ago. Curious, I looked inside and there I found a large 36 page pullout booklet on astrology. Now before you roll your eyes, stay with me a moment. Intrigued by my discovery, I started paging through and realized I was holding what could potentially […]
A client was wanting to reactivate an old customer list, but she didn’t have a web site, and had a very small budget. So I suggested she text the former customers, and re-introduce herself to them (she had all their records on paper). I suggested she should ask for their email addresses, so she can […]
Here’s a great idea: Use a self-help classic to refine and maximize the results you get from social media, and specifically, Google+. First, have you ever read the 7 Habits? If not, head over to Amazon and get a copy – you won’t regret it. Now then, how do you use this classic from 1989 […]
Whatever you use your blog for, I know one thing is true – you can always use more traffic. And if your funnels are set up correctly, the more traffic you receive the more sales you should get. So how can you increase the popularity – and thus the traffic – of your blog? Here […]
This is a great example of out of the box thinking. Problem: Only 15% of the population is really, truly into working out and being fit. Thus, all gyms go after this 15% of the population. Opportunity: Cater to the other 85%. And that’s exactly what Planet Fitness is doing. They don’t want the super […]
One question I am often asked by beginner users of WordPress is What is the difference between a Page and a Post. A post is like a newspaper. They have a date, and appear (usually) with the latest one first. They should be used for information that might become outdated. A page, however, is for […]
Want more great training on Pinterest Marketing for small businesses? Go to Gecko Gully Training – Pinterest
Press releases have become more versatile than ever before especially in today’s social marketing scene. They’ve obviously been around for a long time but apart from the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits. Let’s take more […]
This article reviews five elements of Black Milk’s Pinterest strategy that could be applicable to smaller ecommerce stores, even if they are not in the fashion industry. 1. Highlight Product Boards First Black Milk’s Pinterest profile is about presenting, promoting and selling its products. It does this by structuring the profile to feature new collections […]
Although we normally associate SEO with on-site factors, such as meta tags and page content, off-site factors are equally important. Join us as we discuss 5 tips for making the most of your off-site presence. Off-site factors—especially backlinks—continue to play a significant role in a page’s search engine rankings. Irresponsible tactics and shortcuts, however, have […]